Cider/perry is expected to record a negligible negative total volume CAGR in the forecast period. With the entry of Mercian Corp’s brand, Oishii Sanka Boushizai Mutenka Wine in 2019, the category expanded.
Cider/perry is expected to benefit from the low alcohol trend, derived from health consciousness. In 2021, the government approved a basic plan for the promotion of measures against alcohol health disorders.
With a craft trend emerging in beer and spirits, there is also potential for the development of craft cider/perry, with growing consumer demand for locally-sourced and more natural products. As such, an increasing number of wineries and breweries are producing cider from locally-grown apples from the country’s three main apple-growing regions – the prefectures of Aomori, Nagano, and Yamagata.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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