Competitive Landscape
Cider/Perry Becomes Increasingly Concentrated as Nikka Whisky Distilling Strengthens Its Leadership through Regional Sourcing
Cider/perry in Japan remains highly concentrated, with Nikka Whisky Distilling holding a 54% share of off-trade volume in 2025, significantly ahead of Mercian Corp at 25%. Over the period from 2020 to 2025, the market has become more concentrated, with Nikka Whisky Distilling’s share increasing from 46% in 2020 to over half the market by 2025, peaking at 66% in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Japan?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Cider/Perry in Japan - Category analysis
Key Data Insights
Cider/Perry Summary
Cider/Perry Declines While Craft Producers and Premiumisation Offer Resilience
Moderation Trends and Low-Alcohol Demand Support the Appeal of Cider/Perry in Japan
Cider/Perry Is Set to Decline Amid Low Awareness and Limited Retail Support, While Craft Production Offers Niche Growth Potential
Flat Gdp Growth Will Limit Recovery as Health and Moderation Trends Persist
Cider/Perry Becomes Increasingly Concentrated as Nikka Whisky Distilling Strengthens Its Leadership through Regional Sourcing
Food/Drink/Tobacco Specialists Capture Demand with Focused Cider Ranges
Craft Producers Expand Online Sales as Retail E-Commerce Gains Traction
Alcoholic Drinks in Japan - Industry Overview
2025 Developments
Key Data Insights
Consumers’ Cost-Saving Behaviour Slows Alcoholic Drinks Growth Amid Inflation
Rtds Lead Growth with Premium Innovation While Total Beer Volume of Beer Contracts
Market Polarisation Drives Both Value and Affordability Strategies in Alcoholic Drinks
Demographic Change, Premiumisation and Tax Reform Will Shape Japan's Alcoholic Drinks Market
Rtds Will Capture Growth Momentum While Beer Volume Contracts Amid Tax Shifts
Companies Will Leverage Tax Changes and Health Trends to Reshape Portfolios and Channels
Suntory Spirits’ Retains Its Lead through Innovation and Portfolio Strength
Innovation and Supply Resilience Create Growth Opportunities in Japan’S Alcoholic Drinks Market
Supermarkets and Convenience Stores Lead Physical Retail with Strategic Innovation
Retail E-Commerce Grows Cautiously, Driven by Niche Products and Younger Consumers
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink-Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Polarisation between Value and Premium Segments Fuels Product Innovation
Shrinkflation and Pack-Size Innovation Drive Affordability
The Impact of Downsizing and Premiumization on Japan’S Alcoholic Drinks Market
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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