Cider/perry witnessed decline in 2021, after seeing dynamic growth in 2020, yet sales remained higher than in 2019 in total volume terms. Although it remains a niche category in Japan, it continues to expand its consumer base, especially amongst females and young adults of legal drinking age.
The pricing, alcohol content, and ease of portion control of cider/perry placed it in a strong position to tap into the growing demand for alcoholic drinks through the off-trade during the pandemic, as consumers spent considerably more time at home during the COVID-19 crisis. Following the declaration of the state of emergency and the ban on the serving of alcoholic drinks in foodservice, this trend continued in 2021.
Nikka Whisky Distilling Co Ltd remained the largest player in cider/perry in 2021. The company’s Nikka Cidre brand benefits from a long-established presence in the Japanese market, favoured by women in their 30s to 50s.
Cider/perry is expected to see growth in 2022 and throughout the rest of the forecast period, although volumes are expected to remain niche compared with other categories, such as RTDs and wine. The category will continue to benefit from the popularity of drinking at home during the early part of the forecast period, which will be supported by ongoing consumer concerns about exposure to the COVID-19 virus in public settings, especially in foodservice channels.
As well as benefiting from its versatility and affordability, cider/perry has the opportunity to tap into the trend towards fruity flavours in alcoholic drinks, which can be seen in the boom of lemon sours in RTDs. Indeed, cider’s natural sweetness from its apple content also makes it compatible with the growing consumer interest in natural products, which are becoming increasingly popular as rising consumer health awareness raises concerns about the impact of artificial additives on health.
With a craft trend emerging in beer and spirits, there is also potential for the development of craft cider/perry, with growing consumer demand for locally-sourced and more natural products. As such, an increasing number of wineries and breweries are producing cider from locally grown apples from the country’s three main apple-growing regions – the prefectures of Aomori, Nagano and Yamagata.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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