Competitive Landscape
Somersby and Kopparberg Drive Competitive Shifts with Flavour Focus
Cider/perry in Estonia remains moderately concentrated, with the leading two companies—Saku Õlletehase AS and A Le Coq AS—together holding 43% volume share in 2025. Over the period from 2020 to 2025, the industry has become slightly less concentrated, as Saku Õlletehase AS's share declined from 28% in 2020 to 22% in 2025, while A Le Coq AS moved from 22% to 21%.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Estonia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Estonia - Category analysis
Key Data Insights
Cider/Perry Summary
Leading Brands Fuel Flavour-Driven Competition as Seasonal Consumption Drops
Kopparberg and Rekorderlig Expand Appeal with Exotic Flavours
Suppliers Focus on Flavour Variety as Volume Stabilises after Decline
Economic Recovery and Seasonal Effects Shape Demand Fluctuations
Somersby and Kopparberg Drive Competitive Shifts with Flavour Focus
Rimi, Maxima and Prisma Expand Reach with Broad Cider Assortments
Discounters Challenge E-Commerce as Price Sensitivity Rises
Alcoholic Drinks in Estonia - Industry Overview
2025 Developments
Key Data Insights
Excise-Driven Choices Force Consumers to Trade Down or Premiumise
Beer Remains Dominant as Rtds Attract a New Generation
Vodka and Brandy Lose Ground as Lighter and Mixed Drinks Gain Appeal
Health-Focused Consumers Shift Towards Lighter and Premium Choices
Younger Adult Drinkers Drive Demand for Innovative Lighter Beverages
Producers Innovate to Balance Health Trends and Value Pressures
A Le Coq and Saku Õlletehase Defend Their Lead as Private Label Gains Traction
Discounters Attract Value-Seeking Shoppers as E-Commerce Lags
Weather and Tax Hikes Drive Shift From Horeca to Retail
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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