Off- and on-trade volume sales of cider/perry are projected to decrease steadily over the forecast period. This is because cider/perry’s target audience is narrowing, with consumers switching to beer, including flavoured/mixed lager, and wine, and in some cases, stronger alcoholic drinks.
In the forecast period, the average unit price (constant 2022 prices) of cider/perry is set to continue to increase. This is also anticipated to have a negative impact on the market size of cider perry.
Supermarkets and hypermarkets are set to remain the leading distribution channels for cider/perry in the forecast period. However, the off-trade volume share of hypermarkets is likely to come under growing pressure from supermarkets, but also convenience stores and e-commerce.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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