Savanna, the leading cider/perry brand in South Africa, recorded unprecedented double-digit total volume growth in 2021, following significant declines the previous year. Surprisingly, growth was achieved despite challenges faced by Distell, the brand’s owner.
Cider/perry product innovation was evident in 2021, with specific emphasis on non-alcoholic variants, aligning the category closely with other non-alcoholic options commonly found in beer and spirits, indicating that manufacturers are aware of shifting consumer preferences. To address this rising trend, Distell launched Hunter’s Extreme Energy, a cider which contained no alcohol and instead provided caffeine and taurine as the focal ingredients.
The dominant cider/perry ingredients remained apples or pears in 2021, although other fruits are gaining in popularity as alternatives. These typically include pineapples, raspberries, and cherries to mention a few.
Cider/perry brands have and continue to use processed ingredients, most commonly apple or pear concentrate. However, as local consumers continue to demand innovative flavours without compromising on quality, producers will gradually look at substituting their existing ingredients with those that align with changing consumer demands.
Greater numbers of millennials and younger generations are expected to enter cider/perry, as gender stereotypes regarding certain alcoholic drinks are eroded. In the past, cider/perry demand was associated with female consumers, as well as a substitute for a share of male consumers who did not enjoy the flavour profile of beer, but still wanted a carbonated alcoholic beverage.
The prevalence of homebrew cider declined in 2021 and is likely to lose further momentum over the forecast period, following an initial explosion in early 2020. Much of this was a direct result of the alcohol bans in South Africa, which forced consumers to look for alternative ways to obtain alcoholic drinks, including homebrewing.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!