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Country Report

Cider/Perry in

Cider/Perry in South Africa

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cider/perry to be revitalised by product innovation

Product innovation is expected to revitalise demand in cider/perry as consumers embrace more variety. In response to the good reception of products launched during the review period, more manufacturers might venture into flavouring from spirits extracts like gin and vodka.

Distell will face tougher competition during the forecast period

Distell is expected to face intensified competition at the category level from rivals like Heineken South Africa. In addition, the expansion of microbreweries could put additional pressure on the company as many are expected to introduce premium craft variants targeting niche interests.

On-trade to increasingly become a key distribution channel

The intensified government awareness campaign is expected to put additional pressure on new entrants with a proposed ban on advertisement making it more difficult for them to reach their targeted consumers. As a result, smaller players are expected to partner with other microbreweries to benefit from their brewpubs, with other on-trade channels also increasingly becoming key selling points.

COMPETITIVE LANDSCAPE

Heineken South Africa benefits from strengthened marketing campaigns

Heineken South Africa recorded the strongest growth during the review period, with its brand Strongbow increasingly gaining shelf space. Such performance was mostly attributed to heavy investments in extended marketing campaigns conducted since 2016, with the brand been repositioned from a low-range to a mainstream product targeting millennial consumers.

Distell consolidates leadership through innovation

In response to intensified competition from both direct rivals and substitutes like flavoured beer, Distell introduced Edge, a premium cider that contains hops extracts. In addition, as consumers increasingly demand more variety in cider/perry, the company further diversified its portfolio by launching Savanna Blackheath, a cider flavoured with rum.

Craft cider continues to gain momentum from its small base

Despite remaining relatively small, craft ciders continued to gain momentum during the review period. Products found were usually positioned as premium and differentiated through packaging and tropical fruits flavouring.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in South Africa with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in South Africa?
What are the major brands in South Africa?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in South Africa - Category analysis

HEADLINES

PROSPECTS

Cider/perry to be revitalised by product innovation

Distell will face tougher competition during the forecast period

On-trade to increasingly become a key distribution channel

COMPETITIVE LANDSCAPE

Heineken South Africa benefits from strengthened marketing campaigns

Distell consolidates leadership through innovation

Craft cider continues to gain momentum from its small base

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Demand in alcoholic drinks steadily increases as economy starts to recover

Craft beverages gain momentum across the industry

Alcoholic drinks becomes more competitive in 2017

Food/drink/tobacco specialists continues to dominate distribution channels

Improved performance expected despite challenging market conditions

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cider/perry to be revitalised by product innovation

Distell will face tougher competition during the forecast period

On-trade to increasingly become a key distribution channel

COMPETITIVE LANDSCAPE

Heineken South Africa benefits from strengthened marketing campaigns

Distell consolidates leadership through innovation

Craft cider continues to gain momentum from its small base

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in South Africa - Category analysis

HEADLINES

PROSPECTS

Cider/perry to be revitalised by product innovation

Distell will face tougher competition during the forecast period

On-trade to increasingly become a key distribution channel

COMPETITIVE LANDSCAPE

Heineken South Africa benefits from strengthened marketing campaigns

Distell consolidates leadership through innovation

Craft cider continues to gain momentum from its small base

CATEGORY DATA

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Demand in alcoholic drinks steadily increases as economy starts to recover

Craft beverages gain momentum across the industry

Alcoholic drinks becomes more competitive in 2017

Food/drink/tobacco specialists continues to dominate distribution channels

Improved performance expected despite challenging market conditions

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

Published data comparisons

South Africa Wine Industry Information and Systems (SAWIS)

SOURCES

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