Local craft cider is expected to develop further during the forecast period, based on several domestic factors. First, following several international awards, including best cider of 2021, local craft cider Loxtonia has proven that the local environment and production methods are up to the standards of global competitors.
Non alcoholic cider is expected to see solid total volume growth during the forecast period, albeit from a low base. Much of the projected growth is a result of the growing health and wellness trend in South Africa, which has resulted in a greater number of consumers becoming more mindful of their consumption of alcohol.
Greater numbers of millennials, as well as generation Z as they reach legal drinking age, are expected to enter the cider/perry category, due to a decline in gender stereotypes relating to alcoholic drinks, including cider. In the past, demand for cider/perry was predominantly derived from female consumers, as well as being a substitute for beer amongst the small proportion of male consumers who did not enjoy the flavour profile of beer, but still demanded a carbonated alcoholic drink.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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