Competitive Landscape
Carlsberg Deutschland Extends Lead as Innovation and Partnerships Reshape the Competitive Landscape
Cider/perry in Germany remained highly concentrated, with Carlsberg Deutschland (Somersby brand) accounting for a 70% share of total volume sales in 2025, a marginal increase on 2024 and slightly more than a one percentage point rise on 2020. This signals a slight rise in concentration over the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Germany?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Cider/Perry in Germany - Category analysis
Key Data Insights
Cider/Perry Summary
Somersby Zero Attracts New Consumers and Drives Double-Digit Gains
Bembel with Care Widens Appeal through Flavour Innovation
Kelterei Heil Leverages Non Alcoholic Innovation to Widen Appeal
European Commission Proposals Drive Premiumisation and Recipe Reformulation
Carlsberg Deutschland Extends Lead as Innovation and Partnerships Reshape the Competitive Landscape
Discounters Leverage Promotions to Narrow the Gap with Supermarkets
E-Commerce Remains Marginal as Low Prices Deter Online Expansion
Alcoholic Drinks in Germany - Industry Overview
2025 Developments
Key Data Insights
Declining Volumes Contrast with More Stable Value Sales Amid Changing Consumption Trends
Beer Dominates Volume Despite the Moderation Trend, While Rtds Surge on Innovation
Kolonne Null’S Super Premium Non Alcoholic Wine Exemplifies Nolo Revolution
Consumers Embrace Moderation, While Value Sales Are Resilient Despite a Subdued Economy
Brands Leverage Flavour, Energy Boost and Nolo Innovation to Engage Consumers
Rtds to Continue to Leverage Innovation to Drive Growth
Radeberger Gruppe Leverages a Broad Portfolio to Retain the Lead in a Fragmented Competitive Landscape
Discounters Win through Aggressive Pricing, While E-Commerce Makes Gradual Gains
On-Trade Struggles Amid Outlet Closures While Fine Weather Supports Seasonal Beer, Rtds and Cider Sales
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Health Awareness Drives Growth of Nolo Products
Partnerships with Soft Drinks Firms Fuel Innovation and Variety
Innovation Reshapes Consumer Targeting and Market Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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