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Cider/perry records strong volume growth in 2019, having substantial potential in Germany, due to being a relatively new and unknown product. Availability in off-trade was increasing during the year, with more and more international cider brands entering the landscape, boosting sales.
Off-trade outperforms on-trade in 2019, as international and domestic cider brands such as Somersby, Strongbow, Bulmers and Coopers, propelled cider sales through off-trade purchases. The success of these brands, however, was limited by lack of distribution in many outlets.
Somersby remained the leading brand in cider in Germany, gaining further total volume share in 2019. The success of the player in Germany is largely based on its strong marketing and distribution activities.
On-trade volume sales of cider/perry are expected to decline by 27% in 2020 in light of the impact of COVID-19. This compares to an expected increase of 7% forecast for 2020 during research conducted in May 2019, before the spread of COVID-19.
On-trade sales of cider/perry is not predicted to recover during 2020, as upcoming occasions such as Oktoberfest remain cancelled, and consumers ongoing concerns surrounding COVID-19 limited some people’s visits to bars, restaurants and cafes. In addition, these locations still need to implement social distancing measures, which make it harder for consumers to relax and enjoy their experience.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.