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Country Report

Cider/Perry in

Cider/Perry in Germany

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Cider/perry records strong growth in 2019, having the potential to become a fashionable, on-trend drink

Cider/perry records strong volume growth in 2019, having substantial potential in Germany, due to being a relatively new and unknown product. Availability in off-trade was increasing during the year, with more and more international cider brands entering the landscape, boosting sales.

In 2019, off-trade sales outperform on-trade sales as large German grocery retailers support products

Off-trade outperforms on-trade in 2019, as international and domestic cider brands such as Somersby, Strongbow, Bulmers and Coopers, propelled cider sales through off-trade purchases. The success of these brands, however, was limited by lack of distribution in many outlets.

Somersby continues to dominate cider in 2019, and Kelterei Heil challenges leading international players

Somersby remained the leading brand in cider in Germany, gaining further total volume share in 2019. The success of the player in Germany is largely based on its strong marketing and distribution activities.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of cider/perry are expected to decline by 27% in 2020 in light of the impact of COVID-19. This compares to an expected increase of 7% forecast for 2020 during research conducted in May 2019, before the spread of COVID-19.

Recovery and opportunities

On-trade sales of cider/perry is not predicted to recover during 2020, as upcoming occasions such as Oktoberfest remain cancelled, and consumers ongoing concerns surrounding COVID-19 limited some people’s visits to bars, restaurants and cafes. In addition, these locations still need to implement social distancing measures, which make it harder for consumers to relax and enjoy their experience.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Germany with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Germany?
What are the major brands in Germany?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Germany - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry records strong growth in 2019, having the potential to become a fashionable, on-trend drink

In 2019, off-trade sales outperform on-trade sales as large German grocery retailers support products

Somersby continues to dominate cider in 2019, and Kelterei Heil challenges leading international players

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2014-2019
Table 2 Sales of Cider/Perry: Total Value 2014-2019
Table 3 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 4 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 12 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 13 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Alcoholic Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

A rise in health-conscious consumers challenges the sales of alcoholic drinks in 2019; however, popular spirits, RTDs and cider/perry drive growth

Radeberger Gruppe KG retains its leading position in 2019, as players Campari and Pernod-Ricard battle for the top spot in spirits

On-trade volume growth is set to recover across the forecast period, whereas off-trade volume growth is challenged by price and health-conscious behaviour

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Cider/Perry in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Cider/perry records strong growth in 2019, having the potential to become a fashionable, on-trend drink

In 2019, off-trade sales outperform on-trade sales as large German grocery retailers support products

Somersby continues to dominate cider in 2019, and Kelterei Heil challenges leading international players

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Germany - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry records strong growth in 2019, having the potential to become a fashionable, on-trend drink

In 2019, off-trade sales outperform on-trade sales as large German grocery retailers support products

Somersby continues to dominate cider in 2019, and Kelterei Heil challenges leading international players

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

A rise in health-conscious consumers challenges the sales of alcoholic drinks in 2019; however, popular spirits, RTDs and cider/perry drive growth

Radeberger Gruppe KG retains its leading position in 2019, as players Campari and Pernod-Ricard battle for the top spot in spirits

On-trade volume growth is set to recover across the forecast period, whereas off-trade volume growth is challenged by price and health-conscious behaviour

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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