As local consumers have become used to the pandemic and the widespread availability of the vaccine, sales of cider/perry improved in 2021 through both off-trade and on-trade channels. The latter was supported by the sustained reopening of establishments in 2021 as consumers eagerly returned to bars and clubs due to pent-up demand for socialising outside of the home.
Continuing on from previous developments, cider/perry in Hong Kong witnessed further flavour innovation in 2021. While cider is traditionally perceived as a drink produced from apples, there has been an increasing selection of unique flavours from both leading players and craft brands, ranging from traditional fruity flavours such as Mango/Lime and Blackberry from Somersby to local, innovative options such as Lemon Tea and Ma Lak Lo Sichuan-flavoured cider from local brewery Neonotic! As alcoholic drinks in Hong Kong continues to mature and develop, local consumers are gradually seeking more complex and interesting flavours to try, encouraging producers to launch a wider variety of flavours to address demand for cider/perry.
Cider/perry has significantly benefited from the industry-wide health and wellness trend that has been emerging in Hong Kong. As consumers have become increasingly health conscious due to the pandemic, many have shifted their focus from alcoholic drinks to non/low alcohol options.
Cider/perry is expected to record positive but slowing growth over the forecast period compared to 2021. While the spike in COVID-19 cases in the early months of 2022 have been a cause for concern, the further growth and popularity of e-commerce means that cider/perry sales levels will remain elevated because most consumers tend to enjoy this beverage in the comfort of their own home.
Emerging in 2009, fruit cider held a 36% share of sales in 2021, rising by double digits to become the major component by 2022. Fruit cider was first introduced by Sweden’s Kopparberg, which is particularly popular with female consumers and younger adults.
While established cider/perry brands such as Somersby and Strongbow are likely to retain their dominance over the forecast period, the further growth momentum of health and wellness trends alongside rising awareness among the local population has created demand for unique artisanal cider with different flavour profiles. This has led to a noticeable increase in local craft cider/perry breweries in Hong Kong, not dissimilar to developments witnessed in local craft beer, with the latter becoming extremely popular in the city.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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