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Country Report

Cider/Perry in

Cider/Perry in Hong Kong, China

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The trend towards cider/perry continues

Cider/perry saw slightly faster total volume growth in 2017 than in 2016. Cider is becoming a mainstay beverage offered by bars/pubs, and also has a growing presence in supermarkets.

On-trade sales are higher, but growth is stronger off-trade

Cider/perry is more widely consumed on-trade, as more brands are available in pubs/bars than in off-trade channels. Many on-trade operators import small brands from all over the world to make their menus special.

Flavour sophistication

Most cider brands introduce apple flavour, as it is well-accepted by consumers; Somersby is the most popular apple cider in the market. However, this brand also introduced a new flavour in 2017, elderflower lime.

COMPETITIVE LANDSCAPE

Carlsberg Brewery leads

Carlsberg Brewery Hong Kong continued to lead cider/perry in 2017, thanks to its Somersby, Magners and Diamond Black brands. With strong promotion and the aggressive expansion of its on-trade and off-trade distribution network, this player recorded significant growth in 2017.

International brands dominate

International brands dominate cider/perry, with no domestic brands or manufacturers present in Hong Kong. International brands of alcoholic drinks are more popular amongst younger consumers, simply because they feel there is a guarantee of quality.

Cider/perry faces competition from flavoured lager

Cider/perry has been welcomed by men and women of all ages, but it especially appeals to young adults and women looking for lower alcohol or flavoured drinks. Women tend to like fruit-flavoured cider in particular.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Hong Kong, China?
What are the major brands in Hong Kong, China?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

The trend towards cider/perry continues

On-trade sales are higher, but growth is stronger off-trade

Flavour sophistication

COMPETITIVE LANDSCAPE

Carlsberg Brewery leads

International brands dominate

Cider/perry faces competition from flavoured lager

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks consumption continues to rise amongst young adults

Craft beer continues to gain popularity

International brands still dominate alcoholic drinks preferences

On-trade sales continue to be higher than off-trade sales

Alcoholic drinks is forecast to register a steady performance

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The trend towards cider/perry continues

On-trade sales are higher, but growth is stronger off-trade

Flavour sophistication

COMPETITIVE LANDSCAPE

Carlsberg Brewery leads

International brands dominate

Cider/perry faces competition from flavoured lager

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

The trend towards cider/perry continues

On-trade sales are higher, but growth is stronger off-trade

Flavour sophistication

COMPETITIVE LANDSCAPE

Carlsberg Brewery leads

International brands dominate

Cider/perry faces competition from flavoured lager

CATEGORY DATA

Alcoholic Drinks in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks consumption continues to rise amongst young adults

Craft beer continues to gain popularity

International brands still dominate alcoholic drinks preferences

On-trade sales continue to be higher than off-trade sales

Alcoholic drinks is forecast to register a steady performance

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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