Health and wellness trends are shaping innovation and product development across alcoholic drinks, including in cider/perry. This is driving growth for drier cider varieties which have a lower sugar content, and particularly for many Australian ciders, which tend to contain less sugar than imported varieties.
There is growing demand for RTDs in Australia, which target similar consumption occasions to cider, and therefore may prevent stronger total volume growth for cider/perry over the forecast period. RTDs offer consumers a wide range of exciting and fun flavours and drinks, with different strengths of alcohol, which makes them more flexible for a variety of drinking occasions.
The export market is an important growth opportunity, and has a considerable influence on Australian cider producers. Despite export challenges during the pandemic, Japan has continued to be a key export market for Australian cider.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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