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Country Report

Cider/Perry in

Cider/Perry in Australia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Cider/perry hard hit by pandemic but players embracing innovation in 2020

Cider/perry was the alcoholic drinks category hardest hit by falling demand in the wake of the COVID-19 pandemic during 2020 despite a spike of panic buying at the start of lockdown. COVID-19 resulted in cider brands becoming a tough sell as the on-trade sector was battered due to government restrictions.

Provenance becomes an important selling point in cider/perry in 2020

Recent years have seen the leading players in cider/perry struggling to maintain the same levels of innovation that their rivals in other categories of alcoholic drinks have been able to take for granted, notably the craft trend. While craft beer continued to perform well throughout the end of the review period, the same cannot be said for craft cider.

Asahi Group’s acquisition of CUB set to bring about major changes in cider/perry

Asahi Group Holdings Ltd’s 2020 acquisition of Carlton & United Breweries (CUB) from previous owners Anheuser-Busch InBev NV has led to major changes being seen in the competitive environment for cider/perry. In particular, a certain level of consolidation has been seen in the category as Asahi has been forced to divest three of its cider brands for the acquisition deal to pass the Australian Competition and Consumer Commission and avoid the newly merged company controlling nearly three quarters of cider/perry sales in the country.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Australia with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Australia?
What are the major brands in Australia?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cider/perry hard hit by pandemic but players embracing innovation in 2020

Provenance becomes an important selling point in cider/perry in 2020

Asahi Group’s acquisition of CUB set to bring about major changes in cider/perry

RECOVERY AND OPPORTUNITIES

Cider/perry likely to see decline in demand, while players weigh towards developing export market

Packaging set for an upgrade to lure consumers during the forecast period

Provenance set to entice consumers to a more premium cider/perry during the forecast period

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2015-2020
Table 2 Sales of Cider/Perry: Total Value 2015-2020
Table 3 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 4 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 12 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 13 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Alcoholic Drinks in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2017-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Cider/Perry in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Cider/perry hard hit by pandemic but players embracing innovation in 2020

Provenance becomes an important selling point in cider/perry in 2020

Asahi Group’s acquisition of CUB set to bring about major changes in cider/perry

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cider/perry hard hit by pandemic but players embracing innovation in 2020

Provenance becomes an important selling point in cider/perry in 2020

Asahi Group’s acquisition of CUB set to bring about major changes in cider/perry

RECOVERY AND OPPORTUNITIES

Cider/perry likely to see decline in demand, while players weigh towards developing export market

Packaging set for an upgrade to lure consumers during the forecast period

Provenance set to entice consumers to a more premium cider/perry during the forecast period

CATEGORY DATA

Alcoholic Drinks in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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