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Cider/Perry in
Australia

Country Report

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Executive Summary

Jul 2019
PROSPECTS
Cider/perry expected to post positive growth over the forecast period

Cider/perry is projected to post positive growth over the forecast period, benefiting from its positioning as a light and refreshing beverage. This positioning appeals to health-conscious consumers who want to moderate their alcohol consumption.

Demand for healthier products set to rise over the forecast period

Over the forecast period cider/perry with a low sugar content is expected to become increasingly prevalent, driven by rising health awareness and consumers’ aversion to sugar. With more consumers placing a greater emphasis on leading a healthier lifestyle, demand for low-sugar variants of well-established ciders is expected to rise.

Ciders made using Australian-grown fruit likely to benefit from Cider Australia trust mark

In 2018, Australia’s local cider association, Cider Australia, introduced the first 100% Australian Grown trust mark to help consumers recognise products made using only Australian-grown fruit. The trust mark ensures that consumers are able to differentiate between ciders made from locally grown fruit and those made from imported fruit concentrates, thus benefiting from their unique positioning.

COMPETITIVE LANDSCAPE
Asahi Premium Beverages remains the leading player in cider/perry

In 2018, Asahi Premium Beverages remained the leading player in cider/perry, benefiting from the rising popularity of its key Somersby brand. Somersby is well-established in Australia thanks primarily to its widespread availability and competitive price point.

International brand owners remain dominant despite the rising popularity of craft ciders

Despite the rising support for craft ciders, the cider/perry category continued to be dominated by large international manufacturers, with the top five brand owners, Asahi Premium Beverages, Foster’s Group, Lion, Coca-Cola Amatil (Aust) and SABMiller together accounting for the bulk of total volume sales in 2018. These manufacturers benefit from having a portfolio of well-established brands, extensive distribution networks and competitive price points.

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Cider/Perry in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Australia with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cider/Perry in Australia?
  • What are the major brands in Australia?
  • Is premiumisation expected to continue to be an important driver in cider?
  • Who are the key consumers of cider: men, women, younger or older consumers?
  • Where is cider mainly consumed- at home or away from home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Cider/Perry in Australia - Category analysis

HEADLINES

PROSPECTS

Cider/perry expected to post positive growth over the forecast period
Demand for healthier products set to rise over the forecast period
Ciders made using Australian-grown fruit likely to benefit from Cider Australia trust mark

COMPETITIVE LANDSCAPE

Asahi Premium Beverages remains the leading player in cider/perry
International brand owners remain dominant despite the rising popularity of craft ciders

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2013-2018
Table 2 Sales of Cider/Perry: Total Value 2013-2018
Table 3 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 4 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 12 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 13 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Alcoholic Drinks in Australia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in Australia continues to record positive growth in 2018
Industry players respond to rising demand from health-conscious consumers
Alcoholic drinks in Australia dominated by two players
Internet retailing remains the fastest growing distribution channel in 2018
Alcoholic drinks in Australia projected to record strong value growth thanks to rising demand for premium products

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Curiosity and openness to trying new types of drinks
Convenience of canned drinks
Health consciousness impacting alcohol consumption habits

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources