Extended lockdowns, especially in New South Wales and Victoria, continued to negatively impact on-trade sales of cider/perry in 2021. The effect on producers was uneven, and mostly unfavourable for smaller players.
Australian cider producers have identified greater potential in export, despite recent challenges exacerbated by the pandemic. For instance, there were difficulties in terms of logistics and shipping costs, which negatively impacted export volumes.
As it increasingly focuses on spirits and RTDs, Coca-Cola announced in 2021 that it would be offloading the production, sale and distribution of its beer and cider portfolios in Australia and sell craft brewery Feral Brewing Co. The arrangement in Australia with cider producer C&C Group – GBO of Magners Original – should come to fruition in the first half of 2022.
Apple cider remains dominant within cider/perry in Australia, as it continues to enjoy consumer acceptance and popularity. While this is unlikely to change, there is a rising niche demand for sour ciders and mixed flavours.
With the “support local” trend gaining further traction in Australia, consumers are showing greater interest in provenance, natural ingredients and better-quality products. These trends offer future opportunities for craft cider brands, which can capitalise on their authentic ingredients.
Cider, particularly craft brands, is likely to benefit from the rising health and wellness trends. Brands are likely to capitalise on offering drier cider varieties, which tend to have a much lower sugar content.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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