Cider/perry is still an underdeveloped category in the Chilean market. Sales remain relatively niche, with many consumers lacking knowledge of the available options.
The boom in craft beers over recent years has been replicated in cider, giving some dynamism to the category. This is why various brands of artisan cider have appeared on the market, with a premium positioning, boosting value as well as volume sales.
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This industry report originates from Passport, our Alcoholic Drinks market research database.