Following the rise of cider in other markets such as Uruguay and Bolivia, in addition to its established strength in Argentina, Chile has quickly become a market with plenty of potential for future growth. Traditionally considered a niche and difficult to find, cider in Chile can now be found in major supermarkets and some on-trade establishments.
As an unexplored, promising market for cider, Chile offers a high number of brands, both local and foreign. Initially, the category was led by Spanish brands in addition to several Swedish names.
Many major cider producers tend to rely on the healthier characteristics of cider to attract consumers when marketing their products, an understandable strategy considering the current health trends influencing Chileans’ decisions and behaviour, especially those of younger generations. Nevertheless, these attributes might not be sufficient to significantly expand cider in Chile, as more developed markets are showing that flavour variety is also an important element.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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