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Country Report

Cider/Perry in

Cider/Perry in Serbia

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Women fuel strong growth

Cider/perry is mostly consumed by women in Serbia. Men tend to see cider/perry as drinks for women.

Off-trade volume sales remain higher, but on-trade volume sales grow faster

The off-trade channel continued to dominate volume sales of cider/perry in 2017. However, the off-trade channel’s lead in value sales terms is relatively small, due to significantly higher prices in on-trade establishments.

Independent small grocers leads distribution

Independent small grocers continued to lead the off-trade volume distribution of cider/perry in 2017. However, the modernisation trend in Serbian retailing saw a gradual decrease in independent small grocers’ volume share over the review period.

COMPETITIVE LANDSCAPE

Carlsberg Srbija dominates cider/perry

The international producer Carlsberg entered Serbia in 2003, with the purchase of the local Pivara Celarevo brewery. The company held the overwhelming majority of total volume sales in 2017 through its Somersby brand.

No private label lines observed in cider/perry in 2017

Cider/perry remained a highly concentrated category in 2017. Consumers show a strong attachment to the leading Somersby brand, which discouraged retailers from investing in private label alternatives.

Calm year in terms of new product development

Unlike in previous years, there were no new product launches in cider/perry in Serbia in 2017. Manufacturers were mostly focused on marketing support for existing brands and on improving their distribution reach.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Serbia with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Serbia?
What are the major brands in Serbia?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Serbia - Category analysis

HEADLINES

PROSPECTS

Women fuel strong growth

Off-trade volume sales remain higher, but on-trade volume sales grow faster

Independent small grocers leads distribution

COMPETITIVE LANDSCAPE

Carlsberg Srbija dominates cider/perry

No private label lines observed in cider/perry in 2017

Calm year in terms of new product development

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks sees higher, but modest total volume growth in 2017

Craft beer picks up the pace

Beer producers remain the leading players

Small grocery retailers heads alcoholic drinks

Healthy total volume growth ahead

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation on Alcoholic Drinks 2017
Table 18 Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 30 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Serbia

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Executive Summary

New Report Guarantee

PROSPECTS

Women fuel strong growth

Off-trade volume sales remain higher, but on-trade volume sales grow faster

Independent small grocers leads distribution

COMPETITIVE LANDSCAPE

Carlsberg Srbija dominates cider/perry

No private label lines observed in cider/perry in 2017

Calm year in terms of new product development

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Serbia - Category analysis

HEADLINES

PROSPECTS

Women fuel strong growth

Off-trade volume sales remain higher, but on-trade volume sales grow faster

Independent small grocers leads distribution

COMPETITIVE LANDSCAPE

Carlsberg Srbija dominates cider/perry

No private label lines observed in cider/perry in 2017

Calm year in terms of new product development

CATEGORY DATA

Alcoholic Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks sees higher, but modest total volume growth in 2017

Craft beer picks up the pace

Beer producers remain the leading players

Small grocery retailers heads alcoholic drinks

Healthy total volume growth ahead

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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