Competitive Landscape
Carlsberg Drives Appeal among Young Adults as Heineken Gains Share with a Retail Focus
Cider/perry in Serbia remained highly concentrated, with Carlsberg Srbija accounting for an 85% share of total volume sales in 2025. While this dominance is substantial, the market has become less concentrated, as Carlsberg’s share decreased from a high of 98% in 2021 to its current level.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Serbia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Serbia?
- How are products distributed in Serbia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Serbia - Category analysis
Key Data Insights
Cider/Perry Summary
Cider/Perry Surges into the Mainstream
Apatinska Pivara Apatin Leverages Heritage to Drive Premium Cider Sales
Somersby’S Can Packaging Targets Urban Consumers Seeking Sustainability and Convenience
Producers Expand Flavour and Non Alcoholic Lines to Attract Urban Young Adults
Carlsberg Drives Appeal among Young Adults as Heineken Gains Share with a Retail Focus
Discounters Accelerate Growth as Price-Sensitivity Intensifies
Digital Platforms Reshape Shopping Habits with Premium and Niche Offerings
Alcoholic Drinks in Serbia - Industry Overview
2025 Developments
Key Data Insights
Carlsberg Expands Appeal with 0.0% Radler and Vitamin Fortification
Prokupac Gains Global Recognition as Tourists Seek Authenticity
Steady Growth in Demand From Local Consumers and Visitors
Millennials and Generation Z Drive Bold Flavours and Nolo Acceptance
Company Activity Intensifies the Competition in Alcoholic Drinks
Discounters Use Premium Private Label, Modern Packaging and Lower Prices to Gain a Competitive Edge
E-Commerce Accelerates as Digital Visibility and Exclusives Drive Adoption
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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