Previously popular sweet cider types have started losing their popularity due to increased excise taxes. The most popular brands were in the economy price segment, but higher retail prices owing to the greater excise taxes have deterred price-sensitive consumers from buying them.
Previously, non-alcoholic ciders were almost non-existent in the Lithuanian market, but at the beginning of 2018 sales started booming. Healthier living standards and responsible drinking combined with promotion limitation incentivised the emergence of alcohol-free cider.
Similar to the beer category, cider is also moving towards craft-style beverage production. Premiumisation and a preference for dry drinks have pushed major beer players to also focus on craft-style ciders.
Lithuanians’ taste for sweet alcoholic beverages has subsided, creating a market for less sweet ciders and at the same time creating a large market for flavoured beers. Fruity-tasting radlers and flavoured wheat beers have created significant competition for ciders as they fall right in between hoppy beer and sweet cider taste profiles.
Fizz by Volfas Engelman UAB and Kiss by Svyturys Utenos Alus UAB were historically the strongest cider brands in Lithuania. However, due to growing interest in premium brands, increased excise taxes and sophisticated cider variations appearing in the market, they have continued to decline.
In spring of 2018, Svyturys Utenos brewery introduced an extension of its most successful cider brand Somersby. Inspired by the increasing popularity of sparkling wine, Somersby Orchard selection was introduced.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in Lithuania market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.