As with other categories of alcoholic drinks, the COVID-19 pandemic had a positive impact on cider/perry retail sales in Lithuania. Indeed, volume sales through the off-trade grew in 2021, a reversal compared with the declines earlier in the review period.
The spring season in Lithuania usually boosts demand strongly for cider/perry (and beer) sales, especially through on-trade establishments. Therefore, their reopening during the summer of 2021 supported the category performance.
Tinginio Pantis (Anyksciu Vynas AB) is the most notable local cider/perry brand, known for its lower sugar content. It is also available in a non-alcoholic version, illustrating the growing demand for non/low alcoholic drinks in Lithuania.
Over the forecast period, on-trade sales of cider/perry are expected to continue to recover. However, the category is not predicted to return to its 2019 on-trade sales level until the end of the forecast period as cider/perry is experiencing intensifying competition from other alcoholic drinks in addition to contending with the trend for less alcohol consumption.
Over the forecast period, non-alcoholic cider/perry growth should subside; however, the segment’s overall share in cider/perry is expected to become more substantial. Lithuanian interest in responsible drinking and lower alcohol intake, as part of the healthier living trend (which has gathered much momentum owing to COVID-19), will support the performance of non-alcoholic cider/perry.
Although total volume sales of cider/perry are likely to remain in decline, the decrease will be milder compared with the review period. The premiumisation trend has prompted new cider positioning and packaging solutions.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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