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Cider/perry sales continued to experience decline in 2019, with only the prospect of a prolonged hot summer seasons being likely to offset the slump. However, in 2019 the category’s situation started to seem less dim as the fall in cider consumption eased somewhat.
In 2019, the strong premiumisation trend brought out some innovative products in the cider/perry category. One example was the cider spritz, which introduces a fresh take on cider flavour and acknowledges consumers’ search for novelty.
In 2019, local cider/perry brands such as Tinginio Pantis were attracting consumer attention with their rustic craft appearance and natural taste. More importantly in 2019 Tinginio Pantis expanded its product line with a non-alcoholic version, which was successfully distributed onto the shelves of all the major retail stores.
On-trade volume sales of cider/perry are expected to fall by 29% in 2020, in light of the impact of COVID-19. This dramatically steepens the 1% drop forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
Cider/perry sales are expected to show some positive development from May to the end of the summer thanks to bars and pubs reopening. However, performance will be muted compared with previous years given the need for operators to ensure social distancing is adhered to on their premises, which will diminish capacity.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in Lithuania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.