Competitive Landscape
Carlsberg Leverages Flavour Innovation and Social Engagement to Widen Lead
Cider/perry in Malaysia is highly concentrated. Carlsberg Brewery Malaysia Bhd commanded a 78% total volume share in 2025, up from 72% in 2020, while Heineken Malaysia Bhd’s share fell sharply to 12% from 22% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Malaysia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Cider/Perry in Malaysia - Category analysis
Key Data Insights
Cider/Perry Summary
Somersby Achieves Shelf Dominance as Rivals Exit Amid Slow Volume Growth
Limited-Edition Launches and Nolo Trends Broaden Appeal among Young Adults
Health-Driven Shifts and Flavour Innovation Reshape Drinking Occasions
Anticipated Decline in Total Volume Amid Ongoing Competition From Beer
Bundle Offers and Expanded Distribution Channels Drive Brand Visibility
Carlsberg Leverages Flavour Innovation and Social Engagement to Widen Lead
Carlsberg and Heineken Prioritise Hypermarkets to Boost Cider Sales
High Delivery Fees and Offline Promotions Limit Online Cider Sales
Alcoholic Drinks in Malaysia - Industry Overview
2025 Developments
Key Data Insights
Carlsberg and Heineken Raise Prices as Consumers Trade Down
Tariff and Tax Changes Shift Demand to Affordable Imports
Population Decline and Cautious Spending Limit Future Demand
Foodservice Operators Widen Drink Offerings as Cost Pressures Ease
Beer to Sustain Dominance as Retailers and On-Trade Adapt to Price Sensitivity
On-Trade Channel Pivots to Small Servings and Premium Experiences as Excise Duties Reshape Consumer Choices
Heineken and Carlsberg Dominate as Consumers Trade Down
Hypermarkets Leverages Festive Promotions to Boost Sales and Drive Footfall
Retailers Capture Price-Sensitive Shoppers as Cost Pressures Intensify
E-Commerce Growth Stunted by Delivery Costs and Shopper Preferences for In-Store Advice
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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