The average unit selling price of cider/perry is expected to continue growing in both the off-trade and on-trade channels over the forecast period and this is expected to discourage volume sales. The reason for these price rises is that raw material costs are rising alongside other manufacturing and transport costs, which is putting pressure on manufacturers to raise their prices.
Carlsberg Brewery Malaysia Bhd is anticipated to continue organising marketing campaigns through both the off-trade and on-trade channels as it looks to boost demand. For instance, the company may organise contests like lucky draws (eg to win travel tickets, hotel stays, and free gifts) in major grocery retailers (eg convenience stores, supermarkets, hypermarkets) and foodservice channels as well as on social media platforms like Facebook.
Somersby 0.0 has the potential to draw attention from consumers if Carlsberg chooses to invest in organising more frequent marketing campaigns alongside the marketing provided for its regular Somersby range.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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