Competitive Landscape
Somersby Outpaces Stassen as Private Label Gains Ground
Cider/perry in Belgium remains fragmented, and the environment is becoming less concentrated as leadership shifts among the key players. Over the period from 2020 to 2025, Stassen’s share by off-trade volume fell sharply from 46% to 26%, marking a significant decline in its influence.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Belgium?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Belgium - Category analysis
Key Data Insights
Cider/Perry Summary
Retailers Shift Shelf Space to Faster-Growing Non-Alcoholic Alcohol Beer and Rtds
Somersby and Strongbow Harness Rtd Reinvention to Attract Younger Consumers
Stassen Streamlines Range as Non Alcoholic Offerings Gain Share in Traditional Cider
Artisanal Producers Embrace Niche Channels to Counter Volume Losses
Modern Cider Players Target Zero-Alcohol Innovation to Meet Moderation Demand
Slowing Economic Growth Limits Volume Recovery as Consumer Preferences Shift
Somersby Outpaces Stassen as Private Label Gains Ground
Supermarkets Secure Dominance as Cider Faces Rtd Competition
Artisanal Producers Use Local Channels to Strengthen Appeal
Online Channels Lack Impact as Retail Remains Store-Led
Alcoholic Drinks in Belgium - Industry Overview
2025 Developments
Key Data Insights
Beer Brands Expand Non-Alcoholic and Low Alcohol Launches to Retain Health-Conscious Consumers
Rtd Innovators Drive Volume Gains as Traditional Drinks Decline
Delta Zero and Tout Bien 0.0 Spark No and Low Alcohol Momentum among "Flexibuveurs"
Consumers Prioritise Moderation and Flavour as Beer Volumes Decline
Convenience and Smaller Formats Reshape Purchasing and Packaging Choices
Coca-Cola Bridges Rtds with Strategic Partnerships
Retailers and Rtd Innovators Capture Value From Shifting Habits
Supermarkets Drive Beer and Wine Sales through Promotions and Range
Convenience Stores and Night Shops Capture Demand for Proximity and Immediacy
Digital Discovery and Craft Beer Innovation Expand Online Engagement
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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