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Country Report

Cider/Perry in

Cider/Perry in Romania

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fast-paced growth for cider

Cider was an alcoholic drink which emerged relatively late in Romania in comparison with other European countries. However, it saw spectacular evolution over the entire review period.

Growth is expected in the forecast period

Cider/perry still has strong potential for growth, with more brand extensions likely to emerge in the coming years in terms of new flavours and new packaging formats. The very restrictive legislation and the lack of adaptation of Romanian decision-makers to the realities of market is currently hindering the development of local producers.

New flavours within cider

Romanians are now beginning two differentiate between various types of cider, including industrial vs craft products. Brand owners have also been launching new flavours.

COMPETITIVE LANDSCAPE

Strongbow is Romanians’ favourite cider brand

Cider/perry is dominated by major players in beer, which have also added cider to their portfolios. The only major exception is Zarea, a player which is big within sparkling wines.

New launches in a rapidly developing category

As Romanians are becoming more affluent and knowledgeable, they are also demanding more natural products with premium quality. Brand owners are aware of this trend and are focusing on launching such products in cider.

Craft cider is expected to slowly emerge

The craft segment is currently underdeveloped, but has strong potential for growth. For instance, the local Clarks brand is commonly found in Kaufland stores.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Romania with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Romania?
What are the major brands in Romania?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Romania - Category analysis

HEADLINES

PROSPECTS

Fast-paced growth for cider

Growth is expected in the forecast period

New flavours within cider

COMPETITIVE LANDSCAPE

Strongbow is Romanians’ favourite cider brand

New launches in a rapidly developing category

Craft cider is expected to slowly emerge

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2013-2018
Table 2 Sales of Cider/Perry: Total Value 2013-2018
Table 3 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 4 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 12 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 13 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Alcoholic Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for alcoholic drinks

More modern consumers

Tough competition in alcoholic drinks in Romania

Modern retail is prevalent in Romania

Branding is key for future success

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Megatrends

Country Report

Cider/Perry in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fast-paced growth for cider

Growth is expected in the forecast period

New flavours within cider

COMPETITIVE LANDSCAPE

Strongbow is Romanians’ favourite cider brand

New launches in a rapidly developing category

Craft cider is expected to slowly emerge

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Romania - Category analysis

HEADLINES

PROSPECTS

Fast-paced growth for cider

Growth is expected in the forecast period

New flavours within cider

COMPETITIVE LANDSCAPE

Strongbow is Romanians’ favourite cider brand

New launches in a rapidly developing category

Craft cider is expected to slowly emerge

CATEGORY DATA

Alcoholic Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for alcoholic drinks

More modern consumers

Tough competition in alcoholic drinks in Romania

Modern retail is prevalent in Romania

Branding is key for future success

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

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