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Learn moreJul 2019
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Cider was an alcoholic drink which emerged relatively late in Romania in comparison with other European countries. However, it saw spectacular evolution over the entire review period.
Cider/perry still has strong potential for growth, with more brand extensions likely to emerge in the coming years in terms of new flavours and new packaging formats. The very restrictive legislation and the lack of adaptation of Romanian decision-makers to the realities of market is currently hindering the development of local producers.
Romanians are now beginning two differentiate between various types of cider, including industrial vs craft products. Brand owners have also been launching new flavours.
Cider/perry is dominated by major players in beer, which have also added cider to their portfolios. The only major exception is Zarea, a player which is big within sparkling wines.
As Romanians are becoming more affluent and knowledgeable, they are also demanding more natural products with premium quality. Brand owners are aware of this trend and are focusing on launching such products in cider.
The craft segment is currently underdeveloped, but has strong potential for growth. For instance, the local Clarks brand is commonly found in Kaufland stores.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.