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Country Report

Cider/Perry in

Cider/Perry in Romania

24 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cider/perry continues to grow

In the context of the maturity of beer, cider brings a fresh new note. It is seen as a substitute for flavoured beers.

The struggle between industrial and craft products

The advantages of industrial producers are their production capacity and wide availability in both on-trade and off-trade channels. Despite this, craft brewers such as Clarks and Transylvania Brew are making their way in the market.

Trends impacting cider/perry

High growth is expected to continue in cider/perry in the forecast period, supported by a slight decrease in the average unit price due to the increasing competition. The consolidation of industrial brands is expected, due to their high availability in both on-trade and off-trade outlets, and also due to the competitive prices the industrial producers can offer.

COMPETITIVE LANDSCAPE

Heineken continues to dominate cider/perry

Strongbow, sold by Heineken Romania, was the leading brand in cider/perry in 2017. The main advantage of this brand is its first-mover status in the category in 2015.

Ursus Breweries is third in cider/perry

Second position in total volume terms in cider/perry was held by United Romanian Breweries Bereprod with the Somersby brand in 2017. This brand can be found both on-trade and off-trade in Romania in three flavours: apple, pear and blackberry.

Craft cider is growing slowly

Similar to beer, cider is dominated by industrial producers. In the context of increasing awareness amongst Romanian consumers of what they are buying, and the demand for products produced with local apples, the craft brand Clarks is seeing a rapid increase in demand.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Romania with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Romania?
What are the major brands in Romania?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Romania - Category analysis

HEADLINES

PROSPECTS

Cider/perry continues to grow

The struggle between industrial and craft products

Trends impacting cider/perry

COMPETITIVE LANDSCAPE

Heineken continues to dominate cider/perry

Ursus Breweries is third in cider/perry

Craft cider is growing slowly

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

The favourable economic climate leads to value growth for alcoholic drinks

Authenticity and premiumisation are drivers of sales

No guarantee of leadership – even well-established companies can go bankrupt

Modern retail expansion favours sales growth

Sustained growth is expected for alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cider/perry continues to grow

The struggle between industrial and craft products

Trends impacting cider/perry

COMPETITIVE LANDSCAPE

Heineken continues to dominate cider/perry

Ursus Breweries is third in cider/perry

Craft cider is growing slowly

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Romania - Category analysis

HEADLINES

PROSPECTS

Cider/perry continues to grow

The struggle between industrial and craft products

Trends impacting cider/perry

COMPETITIVE LANDSCAPE

Heineken continues to dominate cider/perry

Ursus Breweries is third in cider/perry

Craft cider is growing slowly

CATEGORY DATA

Alcoholic Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

The favourable economic climate leads to value growth for alcoholic drinks

Authenticity and premiumisation are drivers of sales

No guarantee of leadership – even well-established companies can go bankrupt

Modern retail expansion favours sales growth

Sustained growth is expected for alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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