Demand for cider/perry remains quite limited in Romania, but it had been growing rapidly in the review period prior to the onset of the pandemic due to widening distribution and increased consumer awareness. During 2020, on-trade volume sales plunged by almost a third due to pandemic restrictions, and they recovered only partially in 2021.
Heineken Romania SA is the dominant player in cider/perry with its Strongbow brand (launched in Romania in 2015), followed by United Romanian Breweries Bereprod SRL with Somerby and Zarea SA with Dacic. Between them, these three players accounted for more than four-fifths of total volume sales of cider/perry during 2021.
The consumption of cider/perry is highly seasonal in Romania, peaking during the summer months, with marketing campaigns tending to focus on socialising and refreshment. During 2021, volume sales were supported by a relatively long and hot summer, in addition to the relaxation of COVID-19 restrictions during this period due to a decline in the incidence of the virus.
The rate of growth in total volume sales of cider/perry will gradually accelerate over the course of the forecast period, as the threat posed by COVID-19 continues to diminish and restrictions are relaxed. On-trade volume sales will exceed their pre-pandemic peak by 2023.
Zarea SA’s Dacic is the only significant domestic brand in cider/perry. Its total value share expanded throughout the review period, and this trend is set to continue into the forecast period.
In the off-trade, retailers will continue to allocate additional shelf space and more visible positioning for cider, with better signage. Modern grocery retailers (particularly hypermarkets) dominate the distribution of cider, but e-commerce is an emerging channel.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!