Local cider producers aim to increase sales by leveraging their domestic production advantage and lower prices compared to imported products. Bodegas La Victoria, with their Victoria and Del Valle de Tarija brands, are among the most relevant local brands, although they have limited coverage compared to imported brands.
There is an anticipated increase in the availability of low-priced cider due to importers targeting external markets with higher profitability, taking into account factors such as trade agreements that reduce import costs, particularly in nearby markets including Mercosur, of which Bolivia is a part. The tariffs on alcoholic beverages and the specific consumption tax play a significant role in the decision to introduce products, especially in the premium segment.
Contraband from Argentina poses challenges to the growth of the cider market in Bolivia. The devaluation of the Argentine peso has resulted in a historically high exchange rate, strengthening the Bolivian peso.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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