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Country Report

Cider/Perry in

Cider/Perry in Ireland

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing consumer tastes benefit cider

As consumers increasingly demand new tastes and greater variety, cider might be one of the beneficiaries. Over recent years, cider has become a welcome alternative to beer, especially among younger consumers.

Seasonality and healthy lifestyles challenge growth

Cider in Ireland still faces the obstacle of strong seasonality. Many consumers enjoy cider only in summer, when drinking in a beer garden when the weather is nice.

Public Health (Alcohol) Bill likely to impact cider sales

The new Public Health (Alcohol) Bill involves many changes, especially for the off-trade. Initially, there were suggestions to completely visually separate alcohol from the rest of the products on sale in stores, which would have dramatically affected small convenience shops.

COMPETITIVE LANDSCAPE

Bulmers continues to lead

Original Irish cider brand Bulmers continued to hold the largest sales share in 2017. In 2017, it introduced its new, fresher design after a multi-million investment into the brand itself and marketing.

Utilising technology to explore online potential

There are some companies in Ireland trying to kick-off alcohol sales over the internet. Deliveroo, one of the largest delivery apps, has been among the first making on-demand alcohol deliveries over consumers’ smartphones possible.

Craft cider has yet to gain momentum

Despite the rise of craft beer and microbreweries across the country, cider in Ireland is still dominated by large manufacturers such as Heineken with Orchard Thieves and C&C Group’s Bulmers. Under these circumstances, it might be hard for smaller businesses to enter the category in the medium term.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Ireland with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Ireland?
What are the major brands in Ireland?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Ireland - Category analysis

HEADLINES

PROSPECTS

Changing consumer tastes benefit cider

Seasonality and healthy lifestyles challenge growth

Public Health (Alcohol) Bill likely to impact cider sales

COMPETITIVE LANDSCAPE

Bulmers continues to lead

Utilising technology to explore online potential

Craft cider has yet to gain momentum

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks remains steady with the Irish economic recovery assisting growth

On-trade sales in rural Ireland continue to struggle but urban areas remain robust

Changes in wine as the distribution of Blossom Hill moves to Findlater

Supermarkets remains most popular retail channel but discounters and internet retailing gain share

Value will move faster than volume over forecast period with some challenge ahead

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changing consumer tastes benefit cider

Seasonality and healthy lifestyles challenge growth

Public Health (Alcohol) Bill likely to impact cider sales

COMPETITIVE LANDSCAPE

Bulmers continues to lead

Utilising technology to explore online potential

Craft cider has yet to gain momentum

Samples

Overview

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Table of Contents

Cider/Perry in Ireland - Category analysis

HEADLINES

PROSPECTS

Changing consumer tastes benefit cider

Seasonality and healthy lifestyles challenge growth

Public Health (Alcohol) Bill likely to impact cider sales

COMPETITIVE LANDSCAPE

Bulmers continues to lead

Utilising technology to explore online potential

Craft cider has yet to gain momentum

CATEGORY DATA

Alcoholic Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks remains steady with the Irish economic recovery assisting growth

On-trade sales in rural Ireland continue to struggle but urban areas remain robust

Changes in wine as the distribution of Blossom Hill moves to Findlater

Supermarkets remains most popular retail channel but discounters and internet retailing gain share

Value will move faster than volume over forecast period with some challenge ahead

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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