Following a strong sales increase during the pandemic, retail sales of cider/perry are set to stabilise, with modest growth over the 2023 to 2027 period. From 2023, the category should then record slow growth as cider/perry has not yet reached its potential in Croatia.
Increased price sensitivity will weaken cider’s prospects in 2023, hampering its volume growth potential. The lack of larger cider formats above 500ml is a limitation for the category compared to beer or wine, which would provide consumers with value for money options.
Domestic cider is being introduced as international players shift their interest due to an unsatisfactory consumer interest in cider. This move is unlikely to threaten large players in the short term; however, domestic cider products are expected to gain a decent foothold by the end of 2027.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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