Cider/Perry is comparatively new in Croatia, first developing visible share in 2010. The relative immaturity has driven strong growth from a low base over the review period.
Carlsberg’s Somersby remained the dominant brand in cider/perry, with other brands including Heineken’s Strongbow and Stari Lisac being the only other brands of note. Somersby’s success has been built on its strong approach to advertising and marketing.
The trend of drinking quality over quantity was increasingly observed in cider in 2021. Producers are increasingly launching premium offerings, responding to consumers’ demand for novel flavours, by launching high-priced products with new, exotic flavours.
Once society fully opens and on-trade can operate at full capacity again, cider/perry is expected to register one of the highest volume growths of alcoholic drinks over the forecast period. In general, the positive trends that were being seen prior to the onset of COVID-19 and the fact that sales are rising from a low base are set to spur a strong performance over the course of the entire forecast period.
Premiumisation is set to be one of the key drivers for growth for cider/perry over the next five years. This is likely to involve the launch of niche, premium, organic products by a growing number of craft breweries.
There are potential headwinds on the horizon. Price rises were significant in 2021 and if this continues over the forecast period, as pressures such as rising global energy prices and continuing global supply constraints feeds into further price rises, this will dampen volume demand.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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