Cider/Perry in Croatia

PRE-COVID-19 PERFORMANCE

Cider/perry loses novelty value and sees threats from craft and flavoured beers

Cider/perry saw strong growth through the review period, as cider/perry was a relatively new drink in Croatia – only appearing in 2010. It should, however, be noted that cider/perry was starting from a low base and is still only selling in relatively small quantities.

Seasonable and sociable factors restrict cider’s growth

Cider/perry is both a seasonal summer drink and a sociable drink. It is often consumed in company out of curiosity about the relatively new nature of the beverage in the country.

Carlsberg continues to lead, with Heineken proving strong competition; but Zagrebacka Pivovara has left the race

Carlsberg Croatia doo continued to lead cider/perry in 2019, as one of only a few players in the category, with its Somersby brand. For some time, Carlsberg Croatia doo was the only significant player in cider/perry, joined by second-in-place Heineken Hrvatska doo in 2014-2015, who posed strong competition with brands Strongbow and Stari Lisac, and an appearance from Zagrebacka Pivovara dd around the same time, on a smaller scale with Carling British Cider, who has since left the category.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of cider/perry are expected to fall by 34% in 2020 in light of the impact of COVID-19. This compares to an expected 17% rise forecast for 2020 during research conducted in May 2019, i.

Recovery and opportunities

Considering only two major players have the monopoly in cider/perry in the time of writing, opportunities and recovery will be very much dependent on the strategy of these two companies. Both Carlsberg Croatia doo and Heineken Hrvatska doo have strong portfolios in beer, thus cider/perry is a secondary product to their portfolios.

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