Competitive Landscape
Valle Redondo Captures Share as Rivals Exit and Market Contracts
Cider/perry in Mexico is highly concentrated and has become even more so between 2020 and 2025. Valle Redondo holds a commanding position, expanding its off-trade volume share from 54% in 2020 to 71% in 2025, a substantial increase of over 16 percentage points within five years.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Mexico?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Mexico - Category analysis
Key Data Insights
Cider/Perry Summary
Shoppers Switch to Rtds and Sparkling Wine for Celebrations
Artisanal Launches Gain Attention, but Regular Options Still Dominate
Artisanal Producers Boost Seasonal Sales with Niche Launches
Valle Redondo Prioritises Wine and Rtds, Leaving Cider/Perry to Contract
Non Alcoholic Brands Gain Momentum as Regular Options Shrink
Posdata and Robin Hood Pursue Niche Appeal as Innovation Stalls
Valle Redondo Captures Share as Rivals Exit and Market Contracts
Specialists Drive Year-End Sales as Discounters Secure Value Seekers
Discounters Leverage Affordable Pricing to Attract Seasonal Shoppers
E-Commerce Momentum Stalls as Seasonality Limits Online Growth
Alcoholic Drinks in Mexico - Industry Overview
2025 Developments
Key Data Insights
Economic Pressure and Shifting Preferences Moderate the Growth of Alcoholic Drinks
Beer Dominates Sales, Driven by Heritage and Flavour Innovation
Rtds Lead Growth Propelled by Innovation and Flavour Extensions
Economic Conditions and Security Shape Consumption and Industry Growth
Leading Brands Drive Beer Dominance Amid Evolving Consumer Tastes
Rtds Lead Growth with Innovation Targeting Younger, Convenience-Driven Consumers
Modelo and Heineken Consolidate Leadership with Stable Volume Shares
Emerging Premium Artisanal Brands Gain Ground through Innovation and Partnerships
Food and Drink Specialists and Local Grocers Lead Distribution Amid Expanding Retail Chains
Digital Partnerships Propel E-Commerce Growth and Reshape Convenience in Retailing
Off-Trade Channels Dominate Volume as Economic Constraints Limit On-Trade Expansion
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Rtd Reinvention and Flavour Innovation Drive Dynamic Growth
Brand Collaborations and Cultural Flavours Fuel New Product Launches
Flavour Innovation Supports Rtd Growth and Category Differentiation
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats.
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This report originates from Passport, our Cider/Perry research and analysis database.
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