There are some cider brands, such as Heineken’s Strongbow, or Sidra Posdata, that seek to position their products as an alternative to beer. Their format is different from the usual ciders available in the market, with these brands being offered in individual glass bottles of 330ml or 350ml, unlike the glass bottles of 750ml or 1-litre, which are the standard formats for most ciders.
Sales of cider remain concentrated, with one dominant player. In 2022, Valle Redondo offered three different brands of regular cider (Campanario, Valle Redondo, and Santa Claus) and a brand of non alcoholic cider (Frutté), which together accounted for over half of total volume sales.
Consumers’ curiosity about still light grape wine is expected to maintain positive momentum for this category over the forecast period. Consumers have a growing offer of such products, with a wide range of price points and the constantly evolving availability of brands.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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