Brazil experienced rising inflation at the end of the review period, and this is set to persist in 2023. As prices continue to rise, particularly for wine, consumers, particularly those with lower incomes, will be compelled to adopt new consumption patterns that favour domestic products, such as cider.
Similar to many other countries, the processing and production of apple-based beverages provides excellent alternatives for diversification, value addition, and the utilisation of apples that are not suitable for fresh consumption. These apples are typically discarded during the sorting process due to their irregular shape, inconsistent colour, small size, scars from insects, birds, or hail, as well as injuries resulting from improper harvesting and transportation.
As Brazil emerges from the impact of COVID-19, cider/perry is poised for growth, and although most brands target lower-income consumers, brands such as Ça and Bfiver are examples of the possibilities for premium brands within this category. Even prior to the pandemic, it became evident that the key to success lay in differentiating through premiumisation.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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