Competitive Landscape
Cereser Leverages Portfolio Expansion to Reinforce Dominance
Cider/perry in Brazil is highly concentrated, with Cereser from CRS Brands Indústria & Comércio Ltda holding a total volume share of 67% in 2025. The nearest competitor, Renato Passarin and Filhos Ltda, accounts for a 12% share, while other manufacturers such as Vinhos Piagentini SA hold only marginal shares.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Brazil?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Brazil - Category analysis
Key Data Insights
Cider/Perry Summary
Players Launch New Formats to Address Volume Declines
Cereser’S Individual Bottles Reshape Consumption Occasions
Manza’S Canned Cider Targets Carnival to Boost Relevance
Emerging Brands Target Single-Serve Formats to Spark New Occasions
Premium Regular Cider/Perry Sustains Value as Innovation Remains Niche
Ingredient Transparency and Provenance Drive Premium Brand Messaging
Cereser Leverages Portfolio Expansion to Reinforce Dominance
Small Local Grocers Sustain Cider Sales Amid Retailer Inertia
Online Retail Remains Marginal as Traditional Channels Hold Firm
Alcoholic Drinks in Brazil - Industry Overview
2025 Developments
Key Data Insights
Economic and Social Factors Drive Sharp Volume Decline Amid Steady Value Growth
Beer Retains Dominance While Rtds Emerges as the Fastest-Growing Category
Skol Zero Launch and Premium Investments Reshape Consumer Choice
Producers Adapt to Economic Uncertainty and Demands From Health-Conscious Consumers
Breweries to Focus on Premium Offerings as Rtds Benefit From a Focus on Moderation
Health Trends and Sin Tax Set to Drive Innovation While Premiumisation Reshapes Operational Strategies
Top Three Players Account for 87% of Sales
Brand Innovation Offers Expansion Avenues for Established Players
Grocery Retailers Continue to Dominate Sales
Convenience and Price Sensitivity Drive Retail Trends and Channel Shifts
Retail E-Commerce Grows Steadily, Driven by Convenience and Brand Innovation
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Health Concerns and Economic Factors Drive No/Low Alcohol Innovation and Market Polarisation
Skol Zero Launch and Premium Capacity Expansions Reshape Consumer Choice
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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