Executive Summary

Jul 2019
PROSPECTS
Outlook remains unfavourable for cider

Sales of cider remained stable or experienced limited decline when the product area of flavoured cider was still dynamic. However, the fad of rosé and flavoured cider strongly declined in 2018, depriving the category of its growth driver.

Irish cider and new formats offer promising results

To eradicate the seasonal image of cider/perry, manufacturers will continue to reposition it as a year-round drink that can be enjoyed as an aperitif. The niche of smart transparent long-neck 33cl bottles should gain in popularity due to the success of both local new brands such as Sassy, Appie, Lefèvre or La Mordue in addition to Irish brands.

Popularity of flavoured cider continues to wane

Although flavoured and rosé cider attracted many new consumers at the beginning of the review period, their popularity declined in popularity in 2017 and collapsed in 2018. The flavoured cider mania started with red fruits, then raspberry and lastly lemon, grapefruit and cherry, a trend which stemmed from the famous rosé pamplemousse (grapefruit-flavoured still rosé wine).

COMPETITIVE LANDSCAPE
CCLF-CSR leads concentrated landscape

Cider/perry has one of the most concentrated competitive landscapes in alcoholic drinks in France, notably due to the production monopoly of two regions: Normandy and Brittany. Despite continuing to gain in total volume share in 2018, overall leader CCLF-CSR could not escape a heavy decline in volume sales.

New approach from smaller brands

To address the crisis of cider/perry, one solution could be linked to the fashionable long-neck transparent glass bottle as packaging. This began with Sassy L'Inimitable, which initially managed to generate a buzz through its offering with minimalist printing, with the brand being present during fashion week.

Irish brands find success after years of disillusion

French consumers have a strong preference for Norman or Breton cider, with most blind tests of Irish or English ciders having failed to find favour in France prior to 2017-2018. Therefore, multinational and foreign brands have never really managed to penetrate cider/perry in France.

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Cider/Perry in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in France with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cider/Perry in France?
  • What are the major brands in France?
  • Is premiumisation expected to continue to be an important driver in cider?
  • Who are the key consumers of cider: men, women, younger or older consumers?
  • Where is cider mainly consumed- at home or away from home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
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This industry report originates from Passport, our Alcoholic Drinks market research database.

Cider/Perry in France - Category analysis

HEADLINES

PROSPECTS

Outlook remains unfavourable for cider
Irish cider and new formats offer promising results
Popularity of flavoured cider continues to wane

COMPETITIVE LANDSCAPE

CCLF-CSR leads concentrated landscape
New approach from smaller brands
Irish brands find success after years of disillusion

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2013-2018
Table 2 Sales of Cider/Perry: Total Value 2013-2018
Table 3 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 4 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 12 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 13 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Alcoholic Drinks in France - Industry Overview

EXECUTIVE SUMMARY

Mixed review for alcoholic drinks in 2018
A return to roots and demand for new experiences
Breweries extend their lead
Repositioning amongst retailers’ shelves
Ongoing premiumisation expected

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources