Cider/perry is associated with social events and small gatherings with friends and family, as well as key celebrations in France, particularly Epiphany and Candlemas. With these celebrations taking place on 6 January and 2 February, respectively, when social distancing measures remained in place in 2021, off-trade sales of cider/perry were dealt a heavy blow.
In 2021, on-trade sales of cider/perry were negatively affected by the mandated closure of crèperies (Breton crêpes specialists) and cidreries (present in the Basque country), outlets that mainly serve cider, during five months in 2021, after a seven-month closure in 2020. The relatively shorter period during which such outlets were closed in 2021 helped sales of cider through the on-trade recover, even if this recovery was not enough to compensate for the decline observed in the previous year.
Due to the production monopoly of the Normandy and Brittany regions, cider/perry is one of the most concentrated competitive landscapes in alcoholic drinks. Most players, including the leader CCLF-CSR (Loïc Raison, Ecusson & Kerisac), continued to lose value share in total volume terms in 2021.
Cider/perry had already been in decline in total volume terms during the review period, with it facing several obstacles to growth, none of which are expected to be removed during the forecast period. Firstly, the consumption of cider/perry is still too focused on the winter, which limits its potential for growth.
Despite the aforementioned challenges some hope still remains in the ongoing new product development being seen within cider/perry. For example, with the market having become saturated with flavoured cider/perry in recent years, there is now a growing shift towards hybrid products which are similar to those being seen in beer.
Another area that is expected to receive increased attention is organic cider/perry, which appeals to consumers looking for clean labels and a more natural product. It is projected that by the end of the forecast period organic products could account for more than half of volume sales, providing the leading players continue to invest in organic production.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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