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Learn moreAug 2020
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Economic improvements supported an ongoing recovery in total volume sales of cider/perry in 2019, after a sharp decline in sales in the early years of the review period. Growth in inbound tourism and improvements in product distribution via both off- and on-trade channels were other factors stimulating growth towards the end of the review period.
Supermarkets remained the dominant off-trade distribution channel for cider/perry in volume terms in 2019. The channel continued to gain ground at the expense of independent small grocers, the second leading channel, thanks to the ability of leading supermarkets operators to offer a wider product assortment and more competitive prices.
C&C Group, which offers the Magners brand, continued to dominate cider/perry in total volume terms in 2019. Aside from its early mover advantage, the success of Magners is also attributable to its affordable price positioning.
On-trade volume sales of cider/perry are expected to fall by 30% in 2020 in light of the impact of COVID-19. This compares to an expected 4% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
Cider/perry was struggling to make significant inroads prior to COVID-19 but ASK S?ki S?rab’s decisions to launch local manufacturing of cider could help to increase interest once restrictions are lifted. The high price of cider/perry compared to beer is one barrier to stronger growth, and local production could help to address this.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.