Executive Summary

Jul 2019
PROSPECTS
Demand for cider/perry struggles

Cider/perry registered a decline in total volume terms in 2018. The introduction of VAT and the decrease in consumer spending negatively affected sales in the United Arab Emirates.

More flavours are on the way

In recent years, manufacturers focused on enhancing their product lines. More flavoured options are entering the market, increasing their presence through both off-trade and on-trade outlets.

Health concerns trigger switching

The United Arab Emirates is one of the main countries which is fighting against diabetes, as sugar consumption is very high in the country; 35% of the population is classified as obese. Therefore, the authorities are constantly looking for ways to decrease sugar intake, as well as encouraging people to be more active in their daily lives.

COMPETITIVE LANDSCAPE
Strongbow loses shares

Strongbow from Bulmer Holdings remained the dominant brand in cider/perry in 2018. However, Strongbow started to lose significant share to other competitors as the product variety increased within the category.

Craft ciders can keep demand high

Health and wellness has started to become a focus of manufacturers in cider/perry. Manufacturers are looking for solutions to provide healthier cider/perry products, either containing less sugar or zero alcohol.

Cider/perry lacks promotional support

The marketing of alcoholic drinks is prohibited in the United Arab Emirates. Therefore, alcoholic drinks companies rely highly on consumers’ brand awareness, as well as promotions in outlets.

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Cider/Perry in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cider/Perry in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • Is premiumisation expected to continue to be an important driver in cider?
  • Who are the key consumers of cider: men, women, younger or older consumers?
  • Where is cider mainly consumed- at home or away from home?

Why buy this report?

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  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Cider/Perry in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Demand for cider/perry struggles
More flavours are on the way
Health concerns trigger switching

COMPETITIVE LANDSCAPE

Strongbow loses shares
Craft ciders can keep demand high
Cider/perry lacks promotional support

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2013-2018
Table 2 Sales of Cider/Perry: Total Value 2013-2018
Table 3 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 4 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 12 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 13 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Alcoholic Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Volume sales fall for the first time in the decade
Health concerns trigger changing habits
New entrants challenge the global giants
Internet retailing aims to keep demand high
The government’s focus will shape the future

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources