Competitive Landscape
Strongbow Leverages Established Distribution to Sustain Leadership
Cider/perry in the UAE is highly concentrated, with one leading company, Bulmer Holdings Plc, HP, maintaining a substantial lead in 2025. In terms of total volume, Bulmer Holdings Plc, HP, held a 61% share in 2025, far ahead of its nearest competitor, Sirocco FZCO, which accounted for 9%.
Emerging Brands Win Consumers through Flavour and Packaging Innovation
Several brands are gaining ground in the UAE by focusing on attributes such as appealing packaging, innovative flavours, and organic or vegan claims, providing opportunities for further differentiation and growth. Notable among these are Estrella Galicia, Somersby, and Wignac, which attract consumers with features like rose or raspberry and lime flavours and organic positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in United Arab Emirates?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in the United Arab Emirates - Category analysis
Key Data Insights
Cider/Perry Summary
Retailers Absorb Tax Hike to Sustain Consumer Demand
Strongbow Drives Flexible Pricing While Maeloc Redefines Premium
Martinelli’S Expands Reach as Non Alcoholic Cider Gains Traction
Rekorderlig Introduces Diverse Flavours as Consumers Seek Lighter Choices
Martinelli’S and New Entrants Meet Rising Demand for Alcohol-Free Options
Strongbow Leverages Established Distribution to Sustain Leadership
Emerging Brands Win Consumers through Flavour and Packaging Innovation
Specialist Retailers Expand Chilled Delivery to Meet Evolving Expectations
Spinneys Beverages and Mmi Drive Rapid E-Commerce Growth with Fast Delivery
Alcoholic Drinks in the United Arab Emirates - Industry Overview
2025 Developments
Key Data Insights
African+Eastern and Mmi Absorb Tax Hikes to Retain Core Buyers
Beer Maintains Dominance as Luxury Spirits Face Sharper Price Shifts
Drink Dry’S Non Alcoholic Launches Attract Health-Conscious Spenders
Younger Adult Expatriates Drive Sustained Growth as Social Acceptance Rises
Heineken Expands Production as Beer Remains the Leading Choice
Manufacturers Introduce Functional and Sustainable Options to Meet Evolving Demand
Anheuser-Busch and Heineken Grow Share
Specialist Stores Expand Promotions to Retain Lead in Sales
Retail E-Commerce Expands with Rapid Delivery and Digital Loyalty
Mmi and Spinneys Beverages Partner with Zofeur to Boost Convenience and Safety
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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