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The volume growth of cider/perry slowed from previous years and started to stagnate in 2019. The performance of the category was hurt by its increasing maturity, and strong competition from other alcoholic drinks categories, such as beer and RTDs.
Carlsberg A/S’s Somersby maintained brand leadership through productive innovation and aggressive marketing in 2019. The launch of Somerby’s Sparkling White Cider, combining the best of cider and white wine attributes, offers something novel to cider consumers.
Craft cider is imported mainly from Australia and New Zealand, and consumed mainly in on-trade establishments such as bars and restaurants. They remained niche offerings in 2019, with a focus on quality, such as the use of freshly squeezed apple juice, and without the use of artificial sweeteners.
On-trade volume sales of cider/perry are expected to fall by 30% in 2020 in light of the impact of COVID-19. This compares to an expected 6% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
With social distancing measures implemented in foodservice establishments, leading to lower foot traffic and for a period of time, no dine-in meals but only takeaways and deliveries, consumption in foodservice is expected to decline as consumers shift to home consumption, leading to an increase in off-trade sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.