Competitive Landscape
Carlsberg (S) Pte Ltd Expands Its Lead through Innovation as Rivals Retreat
Cider/perry in Singapore is highly concentrated, with concentration intensifying from 2020 to 2025. In 2025, Carlsberg (S) Pte Ltd holds a commanding 73% share of total volume, up from 47% in 2020, marking a notable increase in dominance over the five-year period.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Singapore?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Singapore - Category analysis
Key Data Insights
Cider/Perry Summary
Cider/Perry Declines Despite Flavour Innovation and Targeted Premium Launches
Carlsberg Singapore Leverages Nolo Momentum to Shape Drinking Culture
Cider/Perry Volumes Are Set to Decline Amid Competitive Pressure, with Premium and Flavour Innovation Supporting Partial Stabilisation
Influencer Campaigns and Retail E-Commerce May Drive Engagement
Carlsberg (S) Pte Ltd Expands Its Lead through Innovation as Rivals Retreat
Supermarkets and Hypermarkets Sustain Dominance as Retail E-Commerce Expands Reach
Flavoured Cider/Perry and Digital Convenience Reshape Buying Habits
Alcoholic Drinks in Singapore - Industry Overview
2025 Developments
Key Data Insights
Alcohol Market Contracts as Moderation, Premiumisation, and Price Pressures Reshape Performance
Market Polarization Intensifies as Consumers Split between Premium Experiences and Value-Driven Consumption
Wellness-Led Moderation Drives Growth in Nolo and Alcohol-Free Experiences
Volume Will Continue to Decline as Moderation and Structural Pressures Reshape Consumption
Wellness-Led Moderation and Sober Curiosity Are Expected to Reshape the Future of Alcoholic Drinks
Beer Is Set to Remain Dominant While Premium Spirits and Resilient Wine Shape the Future of Alcoholic Drinks
Alcoholic Drinks Remains Highly Concentrated as Leading Players Sustain Dominance Amid Premiumisation Trends
Emerging Growth Pockets Are Driven by Premiumisation and Cocktail-Led Spirits Innovation
Supermarkets and Hypermarkets Meet Value Demand as Premium Grocers Expand with Experience-Led Offerings
Retail E-Commerce Accelerates in Premium Spirits and Wine as Logistics Limit Beer Growth
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Diageo Plc Leverages Singapore's Cocktail Culture to Drive Premium Experiential Spirits Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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