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Country Report

Cider/Perry in

Cider/Perry in Singapore

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Cider/perry performance weakens, health trend influences product developments

The volume growth of cider/perry slowed from previous years and started to stagnate in 2019. The performance of the category was hurt by its increasing maturity, and strong competition from other alcoholic drinks categories, such as beer and RTDs.

Leading Somersby and Strongbow brands see share gains in 2019

Carlsberg A/S’s Somersby maintained brand leadership through productive innovation and aggressive marketing in 2019. The launch of Somerby’s Sparkling White Cider, combining the best of cider and white wine attributes, offers something novel to cider consumers.

Craft cider products remain limited imports

Craft cider is imported mainly from Australia and New Zealand, and consumed mainly in on-trade establishments such as bars and restaurants. They remained niche offerings in 2019, with a focus on quality, such as the use of freshly squeezed apple juice, and without the use of artificial sweeteners.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of cider/perry are expected to fall by 30% in 2020 in light of the impact of COVID-19. This compares to an expected 6% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Recovery and opportunities

With social distancing measures implemented in foodservice establishments, leading to lower foot traffic and for a period of time, no dine-in meals but only takeaways and deliveries, consumption in foodservice is expected to decline as consumers shift to home consumption, leading to an increase in off-trade sales.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Singapore with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Singapore?
What are the major brands in Singapore?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Singapore - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry performance weakens, health trend influences product developments

Leading Somersby and Strongbow brands see share gains in 2019

Craft cider products remain limited imports

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2014-2019
Table 2 Sales of Cider/Perry: Total Value 2014-2019
Table 3 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 4 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 12 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 13 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Alcoholic Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Economy products see growing demand, while more affluent consumers increase consumption of upmarket spirits and craft beers

Players invest in launches, relaunches and advertising and promotional support

No quick recovery expected, health factors may boost consumer interest in non-/low-alcohol drinks

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Cider/Perry in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Cider/perry performance weakens, health trend influences product developments

Leading Somersby and Strongbow brands see share gains in 2019

Craft cider products remain limited imports

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Singapore - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry performance weakens, health trend influences product developments

Leading Somersby and Strongbow brands see share gains in 2019

Craft cider products remain limited imports

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Economy products see growing demand, while more affluent consumers increase consumption of upmarket spirits and craft beers

Players invest in launches, relaunches and advertising and promotional support

No quick recovery expected, health factors may boost consumer interest in non-/low-alcohol drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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