On-trade volume sales of cider/perry continued to be adversely impacted by rising cases of COVID-19 in Singapore and subsequent limitations on operations in 2021. Efforts by the government to control the spread of the virus include restrictions on dine-in options in horeca establishments.
Not only was there is a further shift from on-trade to off-trade channels, but cider/perry also witnessed some changes in terms of distribution within retailing. It became increasingly evident that forecourt retailers and convenience stores, especially those located around the CBD area and MTR stations, were losing share due to the decline of foot traffic as consumers were limiting their time spent outside of the home for non-essential purposes.
Singaporeans have become increasingly health conscious following the emergence of the pandemic, influencing their purchasing and consumption habits, with a greater focus on the quality of food and beverages. As a result, non/low alcohol drinks in general are becoming increasingly popular, especially among younger generations of adults such as millennials and older Generation Z consumers.
Off-trade volumes sales witnessed further growth through e-commerce platforms in 2021. E-commerce platforms make it more convenient for consumers to purchase goods without creating physical limitations.
Sustainability is gradually becoming a key factor in local consumers’ purchasing decisions, and they are more likely to react positively to products that claim sustainable or eco-friendly features. Cider is inherently more sustainable than other craft beverages as it is fermented without heat, which means that it requires less energy to produce.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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