Cider/Perry in Vietnam

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Cider/Perry industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Cider/Perry in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cider/Perry in Vietnam?
  • Where is consumer demand for Cider/Perry focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Cider/Perry in Vietnam - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cider/perry hard hit by on-trade restrictions
Heineken Vietnam focuses on Facebook as a way to build consumer engagement during lockdown
E-commerce benefits from COVID-19 measures as consumers stay home

PROSPECTS AND OPPORTUNITIES

Cider/perry is projected to recover gradually over the forecast period
Off-trade channels is expected to have bigger pie compared to on-trade channels
New imported brands could add variety while local craft breweries appear in the market

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2016-2021 Table 2 Sales of Cider/Perry: Total Value 2016-2021 Table 3 Sales of Cider/Perry: % Total Volume Growth 2016-2021 Table 4 Sales of Cider/Perry: % Total Value Growth 2016-2021 Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021 Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021 Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021 Table 9 Forecast Sales of Cider/Perry: Total Volume 2021-2026 Table 10 Forecast Sales of Cider/Perry: Total Value 2021-2026 Table 11 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026 Table 12 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026

Alcoholic Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 continues to have a negative impact on the consumption of alcoholic drinks in Vietnam in 2021
Players turn to product innovations to stimulate sales
Heineken and Sabeco jostle for the lead
E-commerce on the rise as ban lifted on online sales of stronger alcoholic drinks
Spike in COVID-19 cases drives a shift from the on-trade to the off-trade
A positive outlook for the forecast period
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 1 Number of On-trade Establishments by Type 2015-2021

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 Table 15 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021 Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 3 Research Sources

Cider/Perry

Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.

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This report originates from Passport, our Cider/Perry research and analysis database.

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