Cider/perry is projected to see buoyant growth over the forecast period, alongside the increasing influence of Western lifestyles. This will be particularly apparent in major cities, where cider/perry is already established.
Given its relative immaturity, it is likely that new international players will look to enter cider/perry in the forecast period. One of the attractions of cider/perry is that due to its low ABV, players are permitted to market and promote these products, putting it in a similar position to beer.
Retail e-commerce is expected to grow in importance as a distribution channel for cider/perry, in line with the strong development of the channel in Vietnam. As such, players will focus on developing their online stores on popular retail e-commerce platforms such as shopee.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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