Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Cider/Perry in

Cider/Perry in New Zealand

May 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Interest in cider/perry on the rise thanks to growing sophistication of product offer

While sales of beer saw a small dip in 2020 due to the lockdown, cider/perry remained in the green in total volume terms with there being a resurgence in interest in these drinks over the past year. This has been spurred on by the entry of many new local producers, including craft brewers and wineries that have crossed over into cider/perry due to what they perceive to be remaining untapped potential.

Cider/perry becoming a drink for all seasons

Cider/perry is popular among New Zealanders thanks to its refreshing taste and low alcohol content; however, there is a growing interest in products with a reduced sugar content as consumers become increasingly health conscious. With developing competition from hard seltzers and reduced sugar RTDs it will be important that producers focus on offering reduced sugar options alongside standard varieties.

Cider/perry benefits from healthier image

COVID-19 placed an increased focus on healthy living in 2020 and this informed consumers’ purchasing decisions. On the one hand this pushed some consumers to reduce their alcohol intake; however, on the other hand, it also pushed consumers towards alcoholic drinks with a less harmful image.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in New Zealand with research from Euromonitor's team of in-country analysts.

One
Two
Three

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in New Zealand?
What are the major brands in New Zealand?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Cider/Perry in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Interest in cider/perry on the rise thanks to growing sophistication of product offer

Cider/perry becoming a drink for all seasons

Cider/perry benefits from healthier image

RECOVERY AND OPPORTUNITIES

Zeffer launches New Zealand’s first non-alcoholic cider

Strong shelf positioning key when it comes to cider/perry

Could mulled cider add some spice to a crowded marketplace?

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2015-2020
Table 2 Sales of Cider/Perry: Total Value 2015-2020
Table 3 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 4 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 12 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 13 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Alcoholic Drinks in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Cider/Perry in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Interest in cider/perry on the rise thanks to growing sophistication of product offer

Cider/perry becoming a drink for all seasons

Cider/perry benefits from healthier image

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cider/Perry in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Interest in cider/perry on the rise thanks to growing sophistication of product offer

Cider/perry becoming a drink for all seasons

Cider/perry benefits from healthier image

RECOVERY AND OPPORTUNITIES

Zeffer launches New Zealand’s first non-alcoholic cider

Strong shelf positioning key when it comes to cider/perry

Could mulled cider add some spice to a crowded marketplace?

CATEGORY DATA

Alcoholic Drinks in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports