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Learn moreSep 2020
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Having experienced exceptional total volume and current value growth over the past decade, the category matured and growth rates stabilised towards the end of the review period. Growth rates were comparable between the on- and off-trade channels in volume and value terms in 2019.
The penetration of local craft brands within cider/perry continued to grow in 2019, resulting in an increasing level of segmentation within the category. Similar production techniques enabled many local craft beer brands to offer cider products.
Lion - Beer, Wine & Spirits (NZ), which overtook DB Breweries in total volume and value share terms in 2017, consolidated its leading position with the acquisition of the distribution rights for an emerging local cider brand, Zeffer, in late 2019. The company officially took over the distribution rights for the brand from 1 March 2020.
On-trade volume sales of cider/perry are expected to fall by 49% in 2020 in light of the impact of COVID-19. This compares to an expected 7% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
On-trade volume sales are expected to rebound strongly in 2021, although growth is derived from a much lower sales base due to the anticipated slump over 2020. Subsequently, on-trade volume sales growth is likely to stabilise, although increases are set to be largely in line with the 2019 performance by the end of the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in New Zealand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.