Competitive Landscape
Lion - Beer, Wine & Spirits (Nz) and Db Breweries Strengthen Grip as Mid-Tier Rivals Falter
Cider/perry in New Zealand is highly concentrated, with the top two manufacturers, Lion - Beer, Wine & Spirits (NZ) and DB Breweries, together accounting for 70% of volume share in 2025, up from a combined 62% in 2020. This increase signals a clear move toward higher concentration over the last five years.
Elemental Cider and Peckham’S Win Awards to Drive Craft Momentum
Emerging companies are making a notable impact by targeting niche segments and excelling in craft quality and authenticity. Elemental Cider, based in Kapiti-Horowhenua, earned the champion producer title and multiple gold medals at the 2025 NZ Fruit Wine & Cider Awards, underlining its rapid ascent and reputation for innovation and quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in New Zealand?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in New Zealand - Category analysis
Key Data Insights
Cider/Perry Summary
Cider Volume Declines Amid Shift to Rtds and Economic Pressure
Zeffer Cider Co Captures Wellness Trend with Award-Winning Nolo Launches
Artisan Cider Makers Attract Premium Spenders with Local Provenance
Eco-Conscious Buyers Reward Brands Using Local Apples and Sustainable Packaging
Lion - Beer, Wine & Spirits (Nz) and Db Breweries Strengthen Grip as Mid-Tier Rivals Falter
Elemental Cider and Peckham’S Win Awards to Drive Craft Momentum
Supermarkets and Liquor Retailers Expand Reach for New Cider Launches
Digital Shopping Experiences Support Premium and Niche Cider Discovery
E-Commerce Enables Access to Premium and Limited-Edition Ciders
Alcoholic Drinks in New Zealand - Industry Overview
2025 Developments
Key Data Insights
Moderation and At-Home Consumption Curb Volume Sales
Rtds Outperform as Innovation and Convenience Win Consumer Interest
Zeffer 0% and Free Af?Drinks Attract Health-Focused Consumers with No-Alcohol Innovation
Health-Led and Mindful Product Options Expand as Demand for Moderation Rises
Pal’S and White Claw Sustain Rtds Growth as Beer Volume Declines
Supermarkets and Convenience Stores Gain Share as At-Home Occasions Rise
Lion - Beer, Wine & Spirits (Nz)And Db Breweries Lose Ground as Rtd Innovators Accelerate Share
Licensed Bottle Stores Extend Lead as At-Home Drinking Rises
Liquorland Online and Farro Fresh Drive Online Sales with Curated Ranges
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Coca-Cola Oceania and Zeffer Expand Wellness and Convenience with New Launches
Free Af and Pal's Gain Share by Targeting Mindful Drinkers
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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