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Country Report

Cider/Perry in

Cider/Perry in New Zealand

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Craft trend continues to influence cider/perry

With an abundance of craft brewers in New Zealand and near saturation in beer, many craft breweries have turned their attention to growing their presence in cider/perry. Thanks to similar production techniques and a strong apple growing supply chain in New Zealand, many craft breweries have started producing cider owing to a surge in demand over the review period.

Cider/perry remains the best performing category in alcoholic drinks

Cider/perry remained the best performing category in alcoholic drinks in 2017. These products enjoyed a surge in popularity over the review period, with a focus on premiumisation helping to drive value growth and attract both men and women.

Premiumisation expected to drive unit price growth over the forecast period

Value growth in the category in 2017 was also supported by a rise in average unit price. Driving unit price growth was the changing dynamics in cider/perry.

COMPETITIVE LANDSCAPE

New distribution deal boosts Lion’s share

Having acquired the New Zealand distribution rights to the Harvest, Strongbow and Bulmers brands, Lion – Beer, Wine & Spirits significantly strengthened its presence in cider/perry in 2017, growing its volume share by 13 percentage points to take category leadership from DB Breweries. The company was previously present in the category only through its Mac’s Isaac’s and Speight’s Cider brands.

DB Breweries loses its leading position

Despite enjoying a strong increase in volume sales in 2017, DB Breweries lost its leading position in cider/perry to Lion. The company has long been present in the category through its Monteith’s and Old Mout Cider brands.

Category benefits from a high level of new product development

Similar to what was seen in beer over the review period, cider/perry has become increasingly fragmented, with a high level of new product development being observed in 2017 from craft breweries such as Moa, Panhead Custom Ales and Tuatara, to name a few. Additionally, specialist cider makers continued to grow their presence in the category, with Zeffer Cider securing almost NZD1 million in private equity funding to enhance its production capabilities as it seeks to strengthen the reputation of Hawke’s Bay as the cider capital of New Zealand owing to the abundance of apple growers in the region.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in New Zealand with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in New Zealand?
What are the major brands in New Zealand?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in New Zealand - Category analysis

HEADLINES

PROSPECTS

Craft trend continues to influence cider/perry

Cider/perry remains the best performing category in alcoholic drinks

Premiumisation expected to drive unit price growth over the forecast period

COMPETITIVE LANDSCAPE

New distribution deal boosts Lion’s share

DB Breweries loses its leading position

Category benefits from a high level of new product development

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks records stronger volume growth in 2017

Craft trend remains influential

DB Breweries/Lion duopoly continues

Supermarkets remains a popular distribution channel

Positive performance expected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT DEVELOPMENTS

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in New Zealand

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Executive Summary

New Report Guarantee

PROSPECTS

Craft trend continues to influence cider/perry

Cider/perry remains the best performing category in alcoholic drinks

Premiumisation expected to drive unit price growth over the forecast period

COMPETITIVE LANDSCAPE

New distribution deal boosts Lion’s share

DB Breweries loses its leading position

Category benefits from a high level of new product development

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in New Zealand - Category analysis

HEADLINES

PROSPECTS

Craft trend continues to influence cider/perry

Cider/perry remains the best performing category in alcoholic drinks

Premiumisation expected to drive unit price growth over the forecast period

COMPETITIVE LANDSCAPE

New distribution deal boosts Lion’s share

DB Breweries loses its leading position

Category benefits from a high level of new product development

CATEGORY DATA

Alcoholic Drinks in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks records stronger volume growth in 2017

Craft trend remains influential

DB Breweries/Lion duopoly continues

Supermarkets remains a popular distribution channel

Positive performance expected over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT DEVELOPMENTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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