Cider/Perry in
Country Report
Executive Summary
Jul 2019PROSPECTS
Cider/perry continues to record strong growth
Cider/perry remained the best performing category in alcoholic drinks in 2018, with the renewed interest in the category seen over the review period continuing in 2018. While not enjoying the same level of distribution and penetration as beer and wine, increasing new product development activity in the category has helped drive volume sales growth.
Craft trend also prominent in cider/perry
With the craft trend heavily influencing beer in 2018, similar production techniques and an abundant supply of apples meant it was no surprise that the trend also remained prominent in cider/perry. Growing consumer interest in cider/perry helped drive volume sales, although the category is being repositioned as a more premium option owing to an influx of craft brands over the review period.
Average unit price rises in 2018 but modest growth expected over the forecast period
In line with ongoing premiumisation in the category, average unit price in cider/perry increased in 2018, comparing favourably to a flat unit price over the review period. Increasing resources dedicated to cider/perry production, leading to an increase in supply as well as stronger distribution, are expected to put some pressure on unit prices over the forecast period, although positive unit price growth is still expected, with premiumisation in the category is predicted to continue.
COMPETITIVE LANDSCAPE
Lion continues to lead
Holding the distribution rights to the Harvest, Strongbow and Bulmers brands in New Zealand, Lion - Beer, Wine & Spirits (NZ) continued to profit from a strong portfolio of specialist cider brands. However, its position in the category was largely derived from the presence of its Mac’s brand, which is well-positioned to leverage the craft trend.
DB Breweries continues to hold second place
DB Breweries is present through its Monteith’s, Rekorderlig and Old Mout Cider brands. The influence of the company on cider/perry over the review period was immense, with it claiming to have reinvigorated interest in premium cider, which is hard to dispute, given the strength of its presence in the category and strong focus on new product development.
Penetration of craft brands increases
Similar to what has been observed in beer, the penetration of craft brands in cider/perry continued to increase in 2018. Access to good quality apples and similar production techniques mean that many local craft breweries are also offering cider/perry products.
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Cider/Perry in New Zealand
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in New Zealand with research from Euromonitor's team of in-country analysts.
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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in New Zealand market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cider/Perry in New Zealand?
- What are the major brands in New Zealand?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Alcoholic Drinks market research database.
Cider/Perry in New Zealand - Category analysis
HEADLINES
PROSPECTS
Cider/perry continues to record strong growth
Craft trend also prominent in cider/perry
Average unit price rises in 2018 but modest growth expected over the forecast period
COMPETITIVE LANDSCAPE
Lion continues to lead
DB Breweries continues to hold second place
Penetration of craft brands increases
CATEGORY DATA
Table 1 Sales of Cider/Perry: Total Volume 2013-2018Table 2 Sales of Cider/Perry: Total Value 2013-2018
Table 3 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 4 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 12 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 13 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023
Alcoholic Drinks in New Zealand - Industry Overview
EXECUTIVE SUMMARY
Volume sales growth remains modest in 2018
Craft trend continues to impact alcoholic drinks
DB/Lion duopoly continues but market fragmentation increasing
Supermarkets a major alcoholic drinks distribution channel
NPD pipeline to shape future prospects
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking ageDrink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 On-trade establishments by type 2013-2018
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
DEFINITIONS
SOURCES
Summary 2 Research SourcesRelated Reports
- Competitor Strategies in Alcoholic Drinks | Nov 2019
- Spirits in Asia Pacific | Oct 2019
- Beer Global Value Shares: Quality Over Quantity? | Oct 2019
- Spirits Global Value Shares: The Race to Premiumisation | Oct 2019
- Cannabis in Confectionery: Craving Disruption? | Sep 2019