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Country Report

Cider/Perry in

Cider/Perry in New Zealand

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Ability to stock a wider range of cider brands sees the on-trade channel close the growth gap on the off-trade channel

Having experienced exceptional total volume and current value growth over the past decade, the category matured and growth rates stabilised towards the end of the review period. Growth rates were comparable between the on- and off-trade channels in volume and value terms in 2019.

Craft and flavour developments provide fertile ground for strong growth

The penetration of local craft brands within cider/perry continued to grow in 2019, resulting in an increasing level of segmentation within the category. Similar production techniques enabled many local craft beer brands to offer cider products.

Lion continues with acquisition strategy while DB Breweries focuses on innovation

Lion - Beer, Wine & Spirits (NZ), which overtook DB Breweries in total volume and value share terms in 2017, consolidated its leading position with the acquisition of the distribution rights for an emerging local cider brand, Zeffer, in late 2019. The company officially took over the distribution rights for the brand from 1 March 2020.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of cider/perry are expected to fall by 49% in 2020 in light of the impact of COVID-19. This compares to an expected 7% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Recovery and opportunities

On-trade volume sales are expected to rebound strongly in 2021, although growth is derived from a much lower sales base due to the anticipated slump over 2020. Subsequently, on-trade volume sales growth is likely to stabilise, although increases are set to be largely in line with the 2019 performance by the end of the forecast period.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in New Zealand with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in New Zealand?
What are the major brands in New Zealand?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in New Zealand - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Ability to stock a wider range of cider brands sees the on-trade channel close the growth gap on the off-trade channel

Craft and flavour developments provide fertile ground for strong growth

Lion continues with acquisition strategy while DB Breweries focuses on innovation

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2014-2019
Table 2 Sales of Cider/Perry: Total Value 2014-2019
Table 3 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 4 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 12 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 13 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Alcoholic Drinks in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Craft and health and wellness trends add dynamism and variety to the product offer

Lion changes strategy in 2019 to offer way forward for smaller, more niche players

Premiumisation trends are set to drive the development of alcoholic drinks among an increasingly sophisticated competitive landscape and consumer base

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Cider/Perry in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Ability to stock a wider range of cider brands sees the on-trade channel close the growth gap on the off-trade channel

Craft and flavour developments provide fertile ground for strong growth

Lion continues with acquisition strategy while DB Breweries focuses on innovation

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cider/Perry in New Zealand - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Ability to stock a wider range of cider brands sees the on-trade channel close the growth gap on the off-trade channel

Craft and flavour developments provide fertile ground for strong growth

Lion continues with acquisition strategy while DB Breweries focuses on innovation

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Craft and health and wellness trends add dynamism and variety to the product offer

Lion changes strategy in 2019 to offer way forward for smaller, more niche players

Premiumisation trends are set to drive the development of alcoholic drinks among an increasingly sophisticated competitive landscape and consumer base

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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