Consumer attitudes towards alcohol consumption have undergone a significant shift, with health and wellness considerations now at the forefront of consumer decision-making, particularly among millennials. As a result, the non-alcoholic cider/perry segment is poised for strong growth in the forecast period.
One of the most significant developments at the end of 2022 was the closure of the country's sole food-grade CO2 production facility operated by Todd Energy. The shutdown, driven by safety concerns, lacked a reopening date.
The cider/perry industry faces strong competition from other alcoholic drinks categories, notably spirit-based RTDs. In response, local cider/perry players are expected to continue driving innovation through an emphasis on new product development.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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