Competitive Landscape
Small Breweries Leverage E-Commerce to Erode Incumbent Shares
Cider/perry in China shifted from a concentrated to a more fragmented landscape over the five years to 2025. Carlsberg Brewery Guangdong Ltd was the largest player, with a 27% share of total volume sales, but the leadership is more contested than in previous years.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in China?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in China?
- How are products distributed in China?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in China - Category analysis
Key Data Insights
Cider/Perry Summary
Shan Cheng Niang Zao Leverages E-Commerce to Reach Young Adults
E-Commerce Platforms and Convenience Stores Drive At-Home Drinking Habits
Fruit-Flavoured Innovation and Visual Design to Win over Young Adult Drinkers
Small Breweries Leverage E-Commerce to Erode Incumbent Shares
Convenience Stores and E-Commerce Sustain Off-Trade Dominance through Instant Delivery
Shan Cheng Niang Zao Uses E-Commerce to Engage Young Consumers
Shan Cheng Niang Zao and Somersby Expand Reach with Digital-First Strategies
Alcoholic Drinks in China - Industry Overview
2025 Developments
Key Data Insights
Consumer Prudence Drives Value and Premiumisation Amid Moderate Economic Growth
Beer Leads Volume with Premiumisation Supporting Value Sales
Absolut Vodka and Genki Forest Partnership Exemplifies No/Low Alcohol Innovation
Consumers to Moderate Drinking Amid Stable Economic Growth and Market Maturity
Beer to Retain Volume Leadership as It Sees Continued Premiumisation
Innovation in Premium and Low Alcohol Products Reshapes Consumer Choices and Channels
Leading Brewers Strengthen Position Amid Steady Share Dynamics
Growth among Emerging Brewers Presents Strategic Expansion Opportunities
Grocery Retailers Still Dominant, but E-Commerce Gains Momentum
Premiumisation and Health Awareness Drive Retail Channel Innovation
Retail E-Commerce Reshapes Purchasing Habits with Convenience and Variety
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Budweiser and Tsingtao Expand No and Low Alcohol Portfolios to Capture Health-Conscious Consumers
Absolut Vodka and Genki Forest Partnership Pioneers Low-Alcohol Rtd Innovation
Retailers Boost Large-Pack Private Label Craft Beers to Meet Value-Seeking Consumer Demand
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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