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Country Report

Cider/Perry in

Cider/Perry in China

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Imported brands drive growth

In 2017, cider/perry recorded stronger total volume growth than the average of the review period. This can be explained by the growing number of imported brands which continued to contribute to consumer awareness.

Refreshing taste and a healthy image generate interest among female consumers

The key consumers of cider/perry are mainly women and students, especially women, who appreciate the refreshing flavour and healthy concept. The low alcohol content and fruity flavours not only make cider/perry a wonderful choice for daytime drinking with food, it is also easier to drink for those who do not drink regularly.

The off-trade remains the main distribution channel for cider/perry

Cider/perry was mainly purchased through the off-trade in 2017. Among the retail formats, the main distribution channels are supermarkets, with high-end supermarkets offering a wide choice of health foods and imported products, such as Ole, which claims that 70% of its range consists of imported food and drinks.

COMPETITIVE LANDSCAPE

Carlsberg Brewery Guangdong continues to lead cider/perry

Carlsberg Brewery Guangdong remained the leading producer of cider/perry in 2017, driven by the company’s leading brand, Somersby. Launched only in April 2016, Somersby instantly became the leading brand in cider/perry.

New domestic players from fruit processing industries entering cider/perry

In contrast to international players which are mostly from the traditional beer or wine industries such as Carlsberg and Heineken, new local cider/perry entrants are not specialists in alcoholic drinks. Instead, they began in the fruit processing industries.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in China with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in China?
What are the major brands in China?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in China - Category analysis

HEADLINES

PROSPECTS

Imported brands drive growth

Refreshing taste and a healthy image generate interest among female consumers

The off-trade remains the main distribution channel for cider/perry

COMPETITIVE LANDSCAPE

Carlsberg Brewery Guangdong continues to lead cider/perry

New domestic players from fruit processing industries entering cider/perry

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Signs of recovery

Off-trade unit prices continue to rise

Market concentration continues to intensify

Off-trade volume growth surpasses that of on-trade channels

Stagnant outlook for alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Imported brands drive growth

Refreshing taste and a healthy image generate interest among female consumers

The off-trade remains the main distribution channel for cider/perry

COMPETITIVE LANDSCAPE

Carlsberg Brewery Guangdong continues to lead cider/perry

New domestic players from fruit processing industries entering cider/perry

Samples

Overview

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Table of Contents

Cider/Perry in China - Category analysis

HEADLINES

PROSPECTS

Imported brands drive growth

Refreshing taste and a healthy image generate interest among female consumers

The off-trade remains the main distribution channel for cider/perry

COMPETITIVE LANDSCAPE

Carlsberg Brewery Guangdong continues to lead cider/perry

New domestic players from fruit processing industries entering cider/perry

CATEGORY DATA

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Signs of recovery

Off-trade unit prices continue to rise

Market concentration continues to intensify

Off-trade volume growth surpasses that of on-trade channels

Stagnant outlook for alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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