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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in China?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in China?
- How are products distributed in China?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in China - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cider/perry rebounds to solid double-digit total volume and value growth
Strongbow by China Resources Beer (Holdings) still leads, while other brands launch trendy new products
PROSPECTS AND OPPORTUNITIES
Growth potential for cider/perry due to its low alcohol content
Innovation in flavour diversification
CATEGORY DATA
Table 1 Sales of Cider/Perry: Total Volume 2016-2021
Table 2 Sales of Cider/Perry: Total Value 2016-2021
Table 3 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 4 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 12 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 13 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
Alcoholic Drinks in China - Industry Overview
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
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