Although the cider/perry category remains relatively small, it saw double-digit total volume and current value growth in 2021, after seeing a fairly static performance in 2020. During the review year, China gradually recovered from the pandemic, and businesses resumed their operations, driving strong growth in on-trade channels.
China Resources Beer’s Strongbow brand ranked top in terms of total volume sales in 2021, accounting for approaching a third of total volume sales of cider/perry. Meanwhile, Carlsberg Brewery Guangdong Ltd’s Somersby was second in total volume terms.
During the forecast period, consumers are expected to pay more attention to their health, but also enjoy drinking, directly creating a need for alcoholic beverages with low alcohol content. The health and wellness trend will therefore directly benefit the performance of cider/perry during the forecast years.
Manufacturers of cider/perry are expected to launch new flavours during the forecast period to stay highly relevant in the market. In 2021, domestic brand Hard Candy launched new products in cider/perry, creating four flavours in total: blood orange, berry and peach, elderflower, and ginger.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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