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Country Report

Cider/Perry in

Cider/Perry in China

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Cider/Perry continues to see dynamic growth, but remains a small category

Although cider/perry sales remain quite small compared with other alcoholic drinks, the category continued to record strong growth rates in both volume and value terms in 2019. This was mainly being driven by women and young adult consumers who are fond of flavoured alcoholic drinks with a low alcohol content.

Low-alcohol nature of the products helps drive cider/perry growth

Although it is still a niche in alcoholic drinks in China, cider/perry has more potential than other alcoholic drinks thanks to its low-alcohol attributes. In addition, local consumers perceive cider/perry to be healthier than many other alcoholic drink products, as it is made from the fermented juice of apples or pears, and also contains malic acid, pyruvate, antioxidants and other beneficial substances, which other alcoholic drinks do not have.

Strongbow continues to lead cider/perry; Urbrew and Zeffer team up for new product

As the acquisition by China Resources of Heineken China’s operations was finally completed in November 2018, the Strongbow brand was transferred to China Resources from Shanghai Asia Pacific Brewery. In terms of sales volume, Strongbow surpassed Somersby from Carlsberg Brewery to become the leading brand in 2018, and maintained its leading position in 2019.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of cider/perry are expected to fall by 10% in 2020 in light of the impact of COVID-19. This compares to an expected 10% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Recovery and opportunities

Cider/perry will see an immediate recovery from the stagnating volume and value (at constant 2019 prices) sales in 2020, with very dynamic growth in 2021, followed by more strong year-on-year performances in the rest of the forecast period. At the end of the review period, e-commerce was already an important distribution channel for cider/perry, accounting for just under a third of off-trade volume sales of this product, putting it behind only supermarkets.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in China with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in China?
What are the major brands in China?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in China - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/Perry continues to see dynamic growth, but remains a small category

Low-alcohol nature of the products helps drive cider/perry growth

Strongbow continues to lead cider/perry; Urbrew and Zeffer team up for new product

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2014-2019
Table 2 Sales of Cider/Perry: Total Value 2014-2019
Table 3 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 4 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 12 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 13 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Premiumisation continues to be seen in alcoholic drinks

Alcoholic drinks players taking action to enhance competitiveness

Stronger value than volume performance for alcoholic drinks over the forecast period thanks to premiumisation

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

Alcoholic Drinks in China - Industry Overview

HEADLINES

PRE-COVID-19 PERFORMANCE

Low-alcohol nature and easy consumption boost RTDs growth

RTDs group standard comes into force

Rio strengthens its dominance with a light version; Horoyoi enters RTDs in China

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of RTDs by Category: Total Volume 2014-2019
Table 34 Sales of RTDs by Category: Total Value 2014-2019
Table 35 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 36 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 37 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 38 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 39 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 40 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 41 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 42 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 43 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 44 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 45 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 46 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 47 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Premiumisation continues to be seen in alcoholic drinks

Alcoholic drinks players taking action to enhance competitiveness

Stronger value than volume performance for alcoholic drinks over the forecast period thanks to premiumisation

Chart 5 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 6 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 7 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 8 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 48 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 51 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 55 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 56 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 57 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 60 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Cider/Perry in China

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Cider/Perry continues to see dynamic growth, but remains a small category

Low-alcohol nature of the products helps drive cider/perry growth

Strongbow continues to lead cider/perry; Urbrew and Zeffer team up for new product

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cider/Perry in China - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/Perry continues to see dynamic growth, but remains a small category

Low-alcohol nature of the products helps drive cider/perry growth

Strongbow continues to lead cider/perry; Urbrew and Zeffer team up for new product

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Premiumisation continues to be seen in alcoholic drinks

Alcoholic drinks players taking action to enhance competitiveness

Stronger value than volume performance for alcoholic drinks over the forecast period thanks to premiumisation

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Alcoholic Drinks in China - Industry Overview

HEADLINES

PRE-COVID-19 PERFORMANCE

Low-alcohol nature and easy consumption boost RTDs growth

RTDs group standard comes into force

Rio strengthens its dominance with a light version; Horoyoi enters RTDs in China

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Premiumisation continues to be seen in alcoholic drinks

Alcoholic drinks players taking action to enhance competitiveness

Stronger value than volume performance for alcoholic drinks over the forecast period thanks to premiumisation

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS