Competitive Landscape
Olympic Brewery Narrows the Gap to Athenian Brewery
Cider/perry in Greece is highly concentrated, with two companies, Athenian Brewery and Olympic Brewery, dominating the landscape. By 2025, Athenian Brewery held an ebbing 62% share of total volume sales, while Olympic Brewery posted a growing 36% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Greece?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Greece - Category analysis
Key Data Insights
Cider/Perry Summary
Economic and Seasonality Issues Constrain Regular Cider/Perry
Somersby Expands Reach as Nolo Trend Gains Ground
Uk and Scandinavian Arrivals Drive Summer Peak and Limit Off-Season Gains
Non Alcoholic Cider/Perry Expands as Mindful Drinking Gains Traction
Olympic Brewery Narrows the Gap to Athenian Brewery
Supermarkets and Hypermarkets Capture Price-Sensitive At-Home Consumption
Alcoholic Drinks in Greece - Industry Overview
2025 Developments
Key Data Insights
Karoulias Leverages Localisation and Heritage Appeal to Push Rtds
Key Players Expand Their Offerings for Mindful Consumers
Struggles to Continue for Traditional Alcoholic Drinks Categories
Rtds to Continue to Stimulate Growth in Alcoholic Drinks
Athenian Brewery Remains the Leader Despite Growing Competition
Supermarkets Expand Shelf Space to Take Retail Volume Share From Specialist Retailers
Retail E-Commerce Remains an Underdeveloped Format in Alcoholic Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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