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Country Report

Cider/Perry in

Cider/Perry in North Macedonia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stronger shift to the off-trade channel fosters total volume growth

Cider/perry saw a sharp decline in on-trade volume sales in 2020 due to the Coronavirus (COVID-19) pandemic-related stay-at-home measures and foodservice closures. However, sales increased strongly in the off-trade channel, and at-home demand fostered total volume sales growth in 2020.

Cider/perry remains a small category despite expanding retail presence

Low consumer awareness of cider/perry remained an issue in this young and small category in 2020. However, the strong total volume growth performance was underpinned by an expanding presence in the off-trade channel, with increased availability supported by the growing role of supermarkets, hypermarkets and discounters in the pandemic.

Producers shy away from new product development and marketing activities during the pandemic

Carlsberg remained the only player with significant sales in cider/perry in 2020. However, it gradually lost total volume and value shares, including in 2020, as the brands of smaller players (“others”) appeared alongside Somersby on retailers’ shelves.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in North Macedonia with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in North Macedonia?
What are the major brands in North Macedonia?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in North Macedonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stronger shift to the off-trade channel fosters total volume growth

Cider/perry remains a small category despite expanding retail presence

Producers shy away from new product development and marketing activities during the pandemic

RECOVERY AND OPPORTUNITIES

Return to on-trade channel set to hinder off-trade volume growth

Cider/perry predicted to benefit from young adults’ search for more modern alcoholic drinks

Development of local and international brands holds the key to broadening the consumer base

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2015-2020
Table 2 Sales of Cider/Perry: Total Value 2015-2020
Table 3 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 4 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 12 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 13 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Alcoholic Drinks in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Cider/Perry in North Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stronger shift to the off-trade channel fosters total volume growth

Cider/perry remains a small category despite expanding retail presence

Producers shy away from new product development and marketing activities during the pandemic

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in North Macedonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stronger shift to the off-trade channel fosters total volume growth

Cider/perry remains a small category despite expanding retail presence

Producers shy away from new product development and marketing activities during the pandemic

RECOVERY AND OPPORTUNITIES

Return to on-trade channel set to hinder off-trade volume growth

Cider/perry predicted to benefit from young adults’ search for more modern alcoholic drinks

Development of local and international brands holds the key to broadening the consumer base

CATEGORY DATA

Alcoholic Drinks in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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