Cider/perry recorded modest growth in 2021, growing from a low base, with sales through the off-trade shifting back to the on-trade as the economy gradually reopened in Canada. Despite new waves of COVID-19 during the year, federal and provincial and local governments gradually lifted restrictions as the vaccination rate rose in the country, and Canadians gradually became more mobile.
In mid to late 2020, the province of Ontario announced temporary changes to the regulatory framework, effectively allowing cideries of smaller sizes to set up retail stores and sell directly to consumers, along with other measures such as allowing alcoholic drinks to be included in delivered meal kits and food boxes. A similar measure was adopted by a number of other provinces as a way to help cideries and foodservice operators to weather the challenges imposed by the pandemic.
There was perhaps no better timing and opportunity for the sales of cider/perry via grocery retailers than in 2020-2021. The liberalisation of alcohol (i.
Over the forecast period, population growth, the health and wellness trend, and the regulatory environment and taxation policies will support continued growth in the sales of cider/perry through both the on-trade and the off-trade channel, similar to the trend seen during the review period. However, growing competition from other alcoholic drinks categories, such as wine and RTDs where hard seltzer is seeing a surge in popularity, might pose limits to growth in the sales of cider/perry.
One of the notable innovations over 2020-2021 was Kombucha cider, with the latest example of Kombucha cider from Wild Tea kombucha. Kombucha has been a popular health drink for many years now, and the popularity of the drink has spilled over from non-alcoholic drinks onto alcoholic drinks.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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