The consumption of cider/perry is anticipated to experience continuous growth throughout the forecast period, primarily due to the untapped potential of conventional cider among consumers. Many individuals have yet to discover the delights of conventional cider, presenting an opportunity for increased consumption.
While traditional Most has displayed remarkable stability in sales thus far, it faces challenges to overall growth. Its outdated image, coupled with limited marketing resources from small and scattered producers, may hinder its appeal, especially among younger consumers.
In 2022, the brands that experienced the most growth in cider/perry were those popular in pubs, typically representing authentic foreign brands. Meanwhile, the leading domestic brand, Stibitzer, which holds a significant position in retail sales, saw a marginal decline in volume share.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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