During the forecast period, the economic rejuvenation projected for the Philippines will likely facilitate the expansion of the cider/perry category. The easing of restrictions, coupled with an increase in vaccination rates, will stimulate a resurgence in consumption.
On-trade sales continue to dominate total volume sales of cider/perry in the Philippines and therefore with the ongoing recovery of the hospitality industry in the forecast period this should benefit overall sales of cider/perry as more consumers resume socialising in bars and restaurants. This trend is projected to persist, fortified by government initiatives to boost the foodservice sector.
Despite cider/perry's limited visibility at present, there remains significant opportunity to broaden its reach through product premiumisation, especially via domestic craft brands such as Elias Wicked Ales & Spirits. The proliferation of such craft brands has the potential to elevate cider/perry's profile, in turn sparking interest and experimentation among consumers seeking fresh drinking experiences.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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