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Learn moreSep 2020
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Cider/perry remained a small but stable category within Swiss alcoholic drinks in 2019, driven by home consumption. Cider/perry not only benefits from increasing demand during the warmer months in Switzerland as a refreshing beverage, but also due to a general change in lifestyles with growing health awareness, especially among younger adult consumers who are attracted to flavoured beverages.
As witnessed in both beer and gin towards the end of the review period, cider/perry is experiencing a wave of crafted products in the country. The growing demand for local products which many Swiss consumers perceive to offer greater authenticity and higher quality is helping to drive this trend.
Cider/perry in Switzerland continued to be led by two traditional producers, in Ramseier Suisse AG (Ramseier Suure Moscht) and Mosterei Möhl AG (Saft vom Fass, Swizly). Both have a long history of producing apple juice and cider which helps them to position their products as local and premium.
On-trade volume sales of cider/perry are expected to fall by 31% in 2020 in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted in May 2019 (before the spread of COVID-19).
The end of 2020 into early 2021 is set to see higher volume growth through on-trade as consumers return to socialising as lockdown measures are further eased. Despite on-trade holding lower volume share overall, cider drinking is often perceived as a social activity and supported by warmer months moving into summer and autumn after long periods of time spent at home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.