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Country Report

Cider/Perry in

Cider/Perry in Switzerland

27 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cider/perry profits from its modern image and growing female consumer base

In 2017, cider/perry products were perceived as modern alcoholic drinks, with a unisex positioning that attracted both male and female consumers in Switzerland. This was especially true for brands such as Strongbow and Somersby, which were mainly offered in small 330ml glass bottles in on-trade establishments as well as in off-trade outlets.

Dual perception of cider/perry influences the volume performance

In addition to the presence of modern cider/perry brands in Switzerland and their modern image, traditionally Swiss cider/perry brands such as Ramseier Suure Moscht, Saft vom Fass and Swizly were also present. These rather old-fashioned cider/perry varieties were mainly consumed by the older population.

Innovative flavours that go beyond apple and pear to remain key selling features

Another notable trend in cider/perry was that towards innovative flavours beyond apple and cider. New product launches in 2017 mainly revolved around new flavours.

COMPETITIVE LANDSCAPE

Domestic producers to continue to lose ground

Cider/perry was led by two domestic producers in 2017, Ramseier Suisse AG and Mosterei Möhl AG. These two producers mainly focused on their more traditional images to attract the more traditional consumer, which comprised mainly the elderly population.

Growing presence of international brands in both on-trade and off-trade channels

While domestic manufacturers continued to profit from their wide cooperation with on-trade and off-trade establishments throughout Switzerland, the growing presence of international brands in on-trade outlets as well as in off-trade outlets such as Migros and Coop and discounters such as Denner continued in 2017. For instance, the supermarket Coop added the newly introduced varieties of Somersby to its cider/perry range while Migros started to offer the Bulmer’s brand (next to the Somersby varieties).

Harsher competition due to new product launches expected

The number of players in cider/perry is anticipated to increase over the forecast period. Additional international producers in particular are expected to enter.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Switzerland with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Switzerland?
What are the major brands in Switzerland?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Switzerland - Category analysis

HEADLINES

PROSPECTS

Cider/perry profits from its modern image and growing female consumer base

Dual perception of cider/perry influences the volume performance

Innovative flavours that go beyond apple and pear to remain key selling features

COMPETITIVE LANDSCAPE

Domestic producers to continue to lose ground

Growing presence of international brands in both on-trade and off-trade channels

Harsher competition due to new product launches expected

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stable volume performance and decreasing per capita consumption

Consumers continue to cut back on alcohol intake due to health and wellness trend

Intense competition between domestic and big global players

Supermarkets remains the strongest distribution channel

Alcoholic drinks to stagnate over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cider/perry profits from its modern image and growing female consumer base

Dual perception of cider/perry influences the volume performance

Innovative flavours that go beyond apple and pear to remain key selling features

COMPETITIVE LANDSCAPE

Domestic producers to continue to lose ground

Growing presence of international brands in both on-trade and off-trade channels

Harsher competition due to new product launches expected

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Switzerland - Category analysis

HEADLINES

PROSPECTS

Cider/perry profits from its modern image and growing female consumer base

Dual perception of cider/perry influences the volume performance

Innovative flavours that go beyond apple and pear to remain key selling features

COMPETITIVE LANDSCAPE

Domestic producers to continue to lose ground

Growing presence of international brands in both on-trade and off-trade channels

Harsher competition due to new product launches expected

CATEGORY DATA

Alcoholic Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stable volume performance and decreasing per capita consumption

Consumers continue to cut back on alcohol intake due to health and wellness trend

Intense competition between domestic and big global players

Supermarkets remains the strongest distribution channel

Alcoholic drinks to stagnate over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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