Cider/perry remained by far the smallest of the five main alcoholic drinks categories in Colombia in 2021, and was also the only one to contract in volume terms. After having posted healthy volume growth – albeit from a low base – in 2020 on the back of an increased tendency towards experimentation among consumers seeking novel experiences during home seclusion, the category saw demand fall sharply as life began to return to normal with the easing of the pandemic and related restrictions.
While the review period saw gradual improvements in on-trade distribution and the emergence of a handful of specialist cider bars in Colombia, demand for cider/perry is still almost exclusively concentrated in off-trade channels. These products are mainly available via hypermarkets and supermarkets, but are also sold in some food/drink/tobacco specialists and independent small grocers.
Pedro Rincón Ramos remained the dominant player in cider/perry in volume terms in 2021. This company distributes the Sidra El Gaitero brand from Valle, Ballina Y Fernández, which like most cider/perry products consumed in Colombia is imported from Spain and packaged in 750ml bottles.
Cider/perry is expected to see volume sales decline again in 2022, and at a steeper rate than in 2021. A return to growth is projected for 2023, and the category should then continue to develop positively in volume terms over the remainder of the forecast period.
With the pandemic having reinforced the trend towards rising health-consciousness in Colombia, more drinkers are expected to migrate towards alcoholic drinks with a lower ABV content over the forecast period. This could provide growth opportunities for cider/perry, as these products tend to be relatively low in alcohol as compared to wine.
As more Colombians return to regularly socialising outside the home in the wake of the pandemic, specialist cider bars such as those operated by Madriguera Brewing and The Cider House should help to raise awareness of cider/perry at the on-trade level. This is unlikely to lead to a significant increase in on-trade consumption, but it could help to strengthen interest in this product type in off-trade channels.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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