Executive Summary

Aug 2019
PROSPECTS
Growth is hampered by economic difficulties

During 2018, cider/perry, as many other alcoholic drinks categories, registered a volume decline. Economic difficulties, with consumers curbing their expenditure on non-essential products, negatively impacted the performance of the category.

Cider sees competition from cheap grape wines

Cider/perry is not widely known in Colombia, with most of the offer coming from Spain, presented mostly in 750ml bottles. Many consumers only drink cider sporadically or to celebrate, which is common amongst the middle- to low-income segments, although these consumers are shifting to still light grape wine, as cheaper alternatives can be found, not only at discounters, but also at other modern grocery retailers, which are diversifying their offer.

British cider is a new alternative

Colombia has not developed a cider culture, but cider consumption is expanding, with new products originating from countries other than Spain, such as the UK. Although consumption is minimal and concentrated in main cities such as Bogota and Medellin, Great British Cider dared to open The Cider House, the only pub in the country specialised in cider.

COMPETITIVE LANDSCAPE
Spanish brands still lead

During 2018, the competitive landscape in cider did not change significantly, with Spanish player Sidra El Gaitero maintaining its lead in volume terms, having a strong presence in the retail channel, but being challenged by the increasing offer of low-priced wines.

Potential for on-trade growth

The on-trade channel, although negligible for cider, is seeing interesting development, with ciders from the UK and Sweden entering the market with personal-size bottles, making it an interesting option to accompany meals. It is expected that although the development of cider culture will still take some time in the country, restaurants and pubs will be key players that contribute to the expansion of cider in the coming years.

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Cider/Perry in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Colombia with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cider/Perry in Colombia?
  • What are the major brands in Colombia?
  • Is premiumisation expected to continue to be an important driver in cider?
  • Who are the key consumers of cider: men, women, younger or older consumers?
  • Where is cider mainly consumed- at home or away from home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Cider/Perry in Colombia - Category analysis

HEADLINES

PROSPECTS

Growth is hampered by economic difficulties
Cider sees competition from cheap grape wines
British cider is a new alternative

COMPETITIVE LANDSCAPE

Spanish brands still lead
Potential for on-trade growth

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2013-2018
Table 2 Sales of Cider/Perry: Total Value 2013-2018
Table 3 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 4 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 12 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 13 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Alcoholic Drinks in Colombia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks records growth in total volume sales
Consumers trading down in alcoholic drinks
Beer companies dominate the competitive landscape
The off-trade channel outperforms the on-trade channel
Challenging outlook

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources