During 2018, cider/perry, as many other alcoholic drinks categories, registered a volume decline. Economic difficulties, with consumers curbing their expenditure on non-essential products, negatively impacted the performance of the category.
Cider/perry is not widely known in Colombia, with most of the offer coming from Spain, presented mostly in 750ml bottles. Many consumers only drink cider sporadically or to celebrate, which is common amongst the middle- to low-income segments, although these consumers are shifting to still light grape wine, as cheaper alternatives can be found, not only at discounters, but also at other modern grocery retailers, which are diversifying their offer.
Colombia has not developed a cider culture, but cider consumption is expanding, with new products originating from countries other than Spain, such as the UK. Although consumption is minimal and concentrated in main cities such as Bogota and Medellin, Great British Cider dared to open The Cider House, the only pub in the country specialised in cider.
During 2018, the competitive landscape in cider did not change significantly, with Spanish player Sidra El Gaitero maintaining its lead in volume terms, having a strong presence in the retail channel, but being challenged by the increasing offer of low-priced wines.
The on-trade channel, although negligible for cider, is seeing interesting development, with ciders from the UK and Sweden entering the market with personal-size bottles, making it an interesting option to accompany meals. It is expected that although the development of cider culture will still take some time in the country, restaurants and pubs will be key players that contribute to the expansion of cider in the coming years.
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This industry report originates from Passport, our Alcoholic Drinks market research database.