Cider/Perry in Slovakia

PRE-COVID-19 PERFORMANCE

Cider/perry declines in 2019

Cider/perry was the second-smallest category in total volume terms in alcoholic drinks in Slovakia in 2019, after RTDs. Along with RTDs, it was the only category to decline in both volume and value terms across off- and on-trade channels.

Cider/perry flounders in face of competition from beer and carbonated soft drinks

By the end of the review period, cider/perry had become widely available in off-trade outlets in Slovakia, especially in supermarkets in hypermarkets. However, the same is not true of on-trade outlets, with most horeca establishments typically offering no cider/perry products or only one brand.

Heineken Slovensko maintains clear lead in 2019

Heineken Slovensko continued as the outright leader of cider/perry in Slovakia in 2019, holding close to half total volume share, with its Strongbow brand far ahead of all competitors. The company actively targets a broad consumer audience with a range of flavours while offering a favourable price/quality ratio along.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of cider/perry are expected to fall by 30% in 2020 in light of the impact of COVID-19, compared to an expected 9% rise forecast for 2020 during research conducted in May 2019, before the spread of COVID-19. Off-trade volume sales of cider/perry, meanwhile, are expected to fall by 12% in 2020 due to COVID-19’s impact, whereas May 2019’s research had forecast a 12% rise.

Recovery and opportunities

Cider/perry will not recover to pre-COVID-19 growth rates by the end of the forecast period, though that is primarily because it saw surged in four-digit and three-digit growth during the early review period as a new category offering trendy products. Total and off-trade volume sales will decline even further over 2020-21, and then pick up to see a rapid and robust rise continuing for the rest of the forecast period.

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