Cider in Slovakia is suppressed by more prominent categories, such as flavoured and non-alcoholic beers and RTDs which has detracted from cider’s appeal. There is also competition from 100% apple juice, particularly those made from natural ingredients and no preservatives.
Health and wellness continues to influence consumer drinking habits in Slovakia, despite the weakening of consumer purchasing power. Products made naturally have been gaining consumer interest in 2021 as have products that contain no added sugar.
Czech company Kofola acquired the craft cider manufacturer FH Prager in early 2021 as it seeks to expand its portfolio from soft drinks into alcoholic drinks. FH Prager also produces soft drinks and should reinforce Kofola's overall drinks selection in Slovakia.
Domestic cider brands are trying to gain share as international players shift their interest due to a low consumer interest in cider. Small local brands are taking advantage of this and pushing their products into retail chains and gaining consumer interest.
Increased price sensitivity will weaken cider’s prospects in 2022, hampering its volume growth potential. The lack of larger cider formats above 500ml is a limitation compared to beer or wine, which would provide consumers with value for money options.
The new depository system for metal cans creates challenges ahead for the cider category, where core brands like Strongbow have a dominant share in metal can packaging. The increasing costs and retail price may lead consumers to switch to ciders in glass bottles.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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