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Country Report

Cider/Perry in

Cider/Perry in Slovakia

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong sales growth continues

Cider/perry was the highest-growing alcoholic drinks category in 2017, driven by the extension of product portfolios and the strong promotion of these drinks on television, which attracted consumers who were mostly interested in drinking traditional beers. The sweet and unusual taste of cider/perry was appealing to women consumers, while men looked to try out these products and compared their taste to beer, which they were used to drinking.

The position of cider/perry in retailers starts to strengthen

Earlier in the review period, in most retailers cider/perry products could be found in the beer section, where they had a limited shelf space and could be easily overlooked by consumers. However, the rising number of available products and their continuing sales growth have led to cider/perry strengthening its position in retail outlets.

Hypermarkets leads among retail channels

Thanks to offering the widest product portfolio of cider/perry and attracting consumers with frequent price discounts, the hypermarkets channel maintained its leading position among retailers in 2017. Moreover, the fact that Slovaks tended to shorten their shopping time by purchasing all products needed for their household in one retail outlet, which hypermarkets offered, favoured the channel.

COMPETITIVE LANDSCAPE

Heineken Slovensko leads sales of cider/perry

Thanks to offering the widest product range of cider/perry and focusing on strong marketing activities, promoting its products on television and on the internet, Heineken Slovensko held the leading position in cider/perry in 2017 and it was significantly ahead of its competitors in terms of sales share. Strongbow was the main brand of the company, being the first brand offered by it and well known among consumers due to strong marketing campaigns.

The leading player records a strong sales share decline

Despite Heineken Slovensko not having any significant competitor in terms of product range and promotion, the company recorded a strong sales share decline in 2017. This was caused by the increasing number of players operating in the category, especially small domestic ones, such as Jablcnô with its Jablcno brand, and the increasing presence of private label.

Private label and the Frisco brand strengthen in cider/perry

The third-ranked company in 2017, Plzenský Prazdroj as, was able to increase its sales share in cider/perry in 2017. Plzensky Prazdroj offered the Frisco brand, which was available in the widest range of cider flavours – apple & lemon, cranberry, pineapple & lemongrass, forest fruits – and attracted consumers with its affordable price.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Slovakia with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Slovakia?
What are the major brands in Slovakia?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Slovakia - Category analysis

HEADLINES

PROSPECTS

Strong sales growth continues

The position of cider/perry in retailers starts to strengthen

Hypermarkets leads among retail channels

COMPETITIVE LANDSCAPE

Heineken Slovensko leads sales of cider/perry

The leading player records a strong sales share decline

Private label and the Frisco brand strengthen in cider/perry

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2013-2017
Table 2 Sales of Cider/Perry: Total Value 2013-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2013-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2013-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Sales of alcoholic drinks continue to grow

Cider/perry achieves a stronger position among alcoholic drinks in Slovakia

Heineken Slovensko and Pivovary Topvar are the main players in alcoholic drinks

Hypermarkets is the most popular retail channel

The positive performance of alcoholic drinks is set to continue

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 3 Key New Product Developments 2017

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 27 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong sales growth continues

The position of cider/perry in retailers starts to strengthen

Hypermarkets leads among retail channels

COMPETITIVE LANDSCAPE

Heineken Slovensko leads sales of cider/perry

The leading player records a strong sales share decline

Private label and the Frisco brand strengthen in cider/perry

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Slovakia - Category analysis

HEADLINES

PROSPECTS

Strong sales growth continues

The position of cider/perry in retailers starts to strengthen

Hypermarkets leads among retail channels

COMPETITIVE LANDSCAPE

Heineken Slovensko leads sales of cider/perry

The leading player records a strong sales share decline

Private label and the Frisco brand strengthen in cider/perry

CATEGORY DATA

Alcoholic Drinks in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Sales of alcoholic drinks continue to grow

Cider/perry achieves a stronger position among alcoholic drinks in Slovakia

Heineken Slovensko and Pivovary Topvar are the main players in alcoholic drinks

Hypermarkets is the most popular retail channel

The positive performance of alcoholic drinks is set to continue

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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