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Cider/perry was the second-smallest category in total volume terms in alcoholic drinks in Slovakia in 2019, after RTDs. Along with RTDs, it was the only category to decline in both volume and value terms across off- and on-trade channels.
By the end of the review period, cider/perry had become widely available in off-trade outlets in Slovakia, especially in supermarkets in hypermarkets. However, the same is not true of on-trade outlets, with most horeca establishments typically offering no cider/perry products or only one brand.
Heineken Slovensko continued as the outright leader of cider/perry in Slovakia in 2019, holding close to half total volume share, with its Strongbow brand far ahead of all competitors. The company actively targets a broad consumer audience with a range of flavours while offering a favourable price/quality ratio along.
On-trade volume sales of cider/perry are expected to fall by 30% in 2020 in light of the impact of COVID-19, compared to an expected 9% rise forecast for 2020 during research conducted in May 2019, before the spread of COVID-19. Off-trade volume sales of cider/perry, meanwhile, are expected to fall by 12% in 2020 due to COVID-19’s impact, whereas May 2019’s research had forecast a 12% rise.
Cider/perry will not recover to pre-COVID-19 growth rates by the end of the forecast period, though that is primarily because it saw surged in four-digit and three-digit growth during the early review period as a new category offering trendy products. Total and off-trade volume sales will decline even further over 2020-21, and then pick up to see a rapid and robust rise continuing for the rest of the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.