Cider/Perry in Slovakia

2021 DEVELOPMENTS

Competition from beer and RTDs cuts into cider’s development

Cider in Slovakia is suppressed by more prominent categories, such as flavoured and non-alcoholic beers and RTDs which has detracted from cider’s appeal. There is also competition from 100% apple juice, particularly those made from natural ingredients and no preservatives.

Health trend is being used by some brands with positive effect

Health and wellness continues to influence consumer drinking habits in Slovakia, despite the weakening of consumer purchasing power. Products made naturally have been gaining consumer interest in 2021 as have products that contain no added sugar.

Kofola acquires craft cider manufacturer

Czech company Kofola acquired the craft cider manufacturer FH Prager in early 2021 as it seeks to expand its portfolio from soft drinks into alcoholic drinks. FH Prager also produces soft drinks and should reinforce Kofola's overall drinks selection in Slovakia.

PROSPECTS AND OPPORTUNITIES

Local brands set to gain a foothold by end of forecast period

Domestic cider brands are trying to gain share as international players shift their interest due to a low consumer interest in cider. Small local brands are taking advantage of this and pushing their products into retail chains and gaining consumer interest.

Price sensitivity will hamper cider/perry volume sales

Increased price sensitivity will weaken cider’s prospects in 2022, hampering its volume growth potential. The lack of larger cider formats above 500ml is a limitation compared to beer or wine, which would provide consumers with value for money options.

New can deposit system creates extra challenge for cider manufacturers

The new depository system for metal cans creates challenges ahead for the cider category, where core brands like Strongbow have a dominant share in metal can packaging. The increasing costs and retail price may lead consumers to switch to ciders in glass bottles.