Competitive Landscape
Spirits Beverage Group Sac Leverages Logistics to Reinforce Dominance
Cider/perry in Peru remains highly concentrated in 2025, with Spirits Beverage Group SAC holding 51% of off-trade volume share and Calango SAC increasing its share to 28%. Over the period from 2021 to 2025, the category has become more concentrated, as Spirits Beverage Group SAC consistently expanded its lead, particularly with a notable jump from 39% in 2023 to 51% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Peru?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Peru - Category analysis
Key Data Insights
Cider/Perry Summary
Withdrawal of Somersby Negatively Impacts Sales
Sidras Perú’S Online Debut Boosts Discovery but Not Scale
Local Brands Expand Reach as Younger Drinkers Seek New Experiences
On-Trade Venues Accelerate Consumer Discovery and Repeat Purchase
Improving Economic Outlook Supports Innovation and Investment
Spirits Beverage Group Sac Leverages Logistics to Reinforce Dominance
Food/Drink/Tobacco Specialists Maintain Lead as E-Commerce Expands Reach
Last-Mile Delivery Apps Accelerate Cider/Perry Trial and Accessibility
Sidras Perú’S Online Launch Expands Consumer Choice and Awareness
Alcoholic Drinks in Peru - Industry Overview
2025 Developments
Key Data Insights
Cartavio Launches Maniak to Capture Price-Sensitive Rtd Drinkers
Ab Inbev Accelerates No-Alcohol Innovation to Drive Beer Momentum
Discounters and Modern Trade Drive Polarisation in Pack and Price Strategies
Unión De Cervecerías Peruanas Backus & Johnston Leverages Brand Depth and Distribution to Reinforce Leadership as New Entrants Drive Rtd Fragmentation
Discounters and Convenience Chains Reshape Everyday Shopping Behaviour
Delivery Apps and Digital Upgrades Set Stage for Online Growth
Legislation
Legal Purchasing Age and Legal Drinking Age
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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