Competitive Landscape
Strongbow and Somersby Sustain Dominance as New Entrants Innovate
Cider/perry in Taiwan remains highly concentrated, with Heineken Taiwan accounting for 91% and Carlsberg Taiwan Trading holding 2% of off-trade volume share in 2025. Over the period from 2020 to 2025, the level of concentration has gradually declined, as Heineken Taiwan's share dropped from 94% in 2020 to 91% in 2025, and Carlsberg Taiwan Trading's share also decreased from 5% to 2%.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Taiwan?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Taiwan, China - Category analysis
Key Data Insights
Cider/Perry Summary
Taihu and Ugly Half Beer Energise Product Innovation Amid Shifting Preferences
Ugly Half Beer Reinvents Cider/Perry with Targeted Label Redesign
Taihu Leverages the Lunar New Year to Drive Premium Cider/Perry Adoption
Health-Focused Reformulations Drive Resilience in Declining Volumes
Tea and Fruit Infusion Reinvents Cider Appeal for Younger Drinkers
Strongbow and Somersby Sustain Dominance as New Entrants Innovate
Convenience Stores Extend Reach as Supermarkets Seek Growth
Legal Barriers Stall E-Commerce, Offline Remains Unchallenged
Alcoholic Drinks in Taiwan, China - Industry Overview
2025 Developments
Key Data Insights
Buckskin Introduces Zero-Carb Beer, Expanding No and Low Alcohol Choices
Rtds Attract Younger Consumers as Wine Loses Ground to New Formats
Taihu and Sc Lab Collaborate, Driving Premiumisation and Cultural Innovation
Brands Target Younger Adults with Cocktails and Modern Design
Local Flavours and Health Trends Drive Innovation and Responsible Drinking
Heineken’S Local Production and Secondary Brands Intensify Competition as the Established Leader Loses Ground
Convenience Stores Drive Sustained Sales with Proximity and Promotions
Legal Restrictions Limit Online Alcohol Sales to Niche Non-Alcoholic Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
King Car and Taihu Spark Growth with Nolo and Local Flavour Launches
Product Launches Reshape Consumer Expectations and Drive Channel Adaptation
Incumbents Lose Share as Secondary Brands and Innovation Intensify Rivalry
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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