Competitive Landscape
Kiss Cider Leverages Flavour Innovation to Capture Urban Trial
Cider/perry in Ghana remains a niche but increasingly competitive space. Over the period from 2020 to 2025, the field saw an influx of both imported and locally distributed brands, each targeting evolving consumer preferences and new consumption occasions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Ghana report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Ghana?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ghana?
- How are products distributed in Ghana?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Ghana - Category analysis
Key Data Insights
Cider/Perry Summary
Flavoured Ciders Attract Urban Drinkers and Drive Value Growth
Kiss Cider’S Fruit Blends Outpace Classic Styles with Strong Appeal
Alska Cider’S Event Sponsorship Shapes Social Drinking Habits
Urban Adults Drive Demand for Innovative Flavours and Premium Choices
Flavoured Regular Cider/Perry Sustains Leadership as Non Alcoholic Variants Gain Traction
Retail and Online Strategies Boost Reach among Lifestyle-Driven Consumers
Kiss Cider Leverages Flavour Innovation to Capture Urban Trial
Modern Retail Drives Multipack Cider Sales through Urban Convenience
Online Platforms Supplement Access but Lag behind Physical Retail
Alcoholic Drinks in Ghana - Industry Overview
2025 Developments
Key Data Insights
Guinness Ghana Breweries Expands Flavour Choices to Strengthen Brand Loyalty
Beer Leads Volumes as Spirits and Rtds Drive Value Gains
Republic Bar & Grill’S Heritage Launch Sparks Premium Innovation
Republic Bar & Grill Leverages Heritage to Boost Emotional Loyalty
Digital Platforms and Urban Bars Attract Affluent Younger Adult Drinkers
Accra Brewery Retains Lead While Castel Takeover Accelerates Guinness Ghana Breweries' Growth
Carrefour Replaces Shoprite and Modernises Supermarket Alcohol Retail
E-Commerce Platforms Expand Reach for Premium and Niche Drinks
On-Trade Venues Attract Premium Brands with Experiential Activations
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!