Competitive Landscape
Kavaklidere Saraplari as Strengthens Its Hold as Rivals Lose Ground
Cider/perry in Türkiye remains highly concentrated, with Kavaklidere Saraplari AS accounting for 75% of total volume share in 2025. The level of concentration has increased over the last five years, as Kavaklidere’s share grew from 73% in 2020 to its current level, while Akberg Sirince Sarapcilik, the nearest competitor, declined slightly.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Turkey?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Türkiye - Category analysis
Key Data Insights
Cider/Perry Summary
Volume Decline Driven by Market Polarization, Weak Innovation and On-Trade Dependency
Narrow Product Ranges and Weak Innovation Hinder New Consumer Uptake
Tourists and Urban Consumers Will Drive Limited Rebound through On-Trade Innovation
Flavoured Innovation and Premiumisation May Broaden Appeal among Affluent Consumers
Brand Investment and Tourism-Focused Strategies Will Sustain Relevance in a Niche Space
Kavaklidere Saraplari as Strengthens Its Hold as Rivals Lose Ground
Supermarkets Reinforce Dominance as Tekel Shops Restrict Access
Retail E-Commerce Ban Eliminates Alternative Paths for Consumer Trial
Alcoholic Drinks in Türkiye - Industry Overview
2025 Developments
Key Data Insights
Volume Declines Amid Inflation-Driven Polarization and the Shift toward At-Home Consumption
Beer Retains Its Dominance While Spirits Drive the Strongest Growth Amid Increasing Polarization
Brands Leverage Tradition to Defend Share in Turbulent Times
Growth Is Set to Remain Flat Amid Sustained Affordability Pressure, Beer Dominance and Selective Spirits
Tourism-Driven On-Trade Revival Is Set to Boost Premium Spirits and Cocktails
Gradual Macroeconomic Improvements Are Expected Amid Persistent Affordability Pressure
Türk Tuborg and Efes Pilsen as Drive Consolidation with New Spirits Moves
Acquisitions Reshape Spirits as Cross-Category Synergies Emerge
Supermarkets Broaden Ranges While Taking Share From Tekel Shops
On-Trade Loses Ground as Economic Pressures Shift Demand to Off-Trade
Retail E-Commerce Remains Restricted as Offline Channels Shape Consumer Choice
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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