Competitive Landscape
Heineken Retains Lead as Expatriate Loyalty Offsets Share Decline
Cider/perry in Oman remains highly concentrated, with Heineken NV holding the leading position through its Savanna brand in 2025. The distribution of total volume share has remained relatively stable since 2020, though Heineken has taken over Savanna from Distell in that time.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Oman report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Oman?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Oman?
- How are products distributed in Oman?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Oman - Category analysis
Key Data Insights
Cider/Perry Summary
Heineken Drives Expatriate Demand with Affordable Flavours
Female Consumers Switch to Spirit-Based Cocktails as Preference for Sweetness Wanes
Western Expatriates Sustain Sales as New Flavours Offer Limited Growth Potential
Importers Absorb Rising Shipping Costs to Sustain Limited Brand Presence
Heineken Retains Lead as Expatriate Loyalty Offsets Share Decline
Expatriate Quotas Drive Specialist Retailers’ Dominance in Sales
Alcoholic Drinks in Oman - Industry Overview
2025 Developments
Key Data Insights
High-Income Expatriates Drive Premium Spirits While Middle-Income Shift to Value Options
Non Alcoholic Beer Dominates Sales as New Brands Broaden Appeal
Premium Whisky and Vodka Gain Traction among Affluent Expatriates as Value Seekers Trade Down
Expatriate Inflows and Tourism Fuel Rising Demand Despite Regional Disruption
Beer to Retain Leadership as Spirits and New World Wines Diversify Consumption
Shipping Disruption and Inflation Challenge Supply but Drive Resilience Strategies
New Entrants Diversify Beer and Spirits
New Product Launches Target Expatriates and Broaden Appeal with Innovative Flavours
Hypermarkets Gains Leadership as Non Alcoholic Beer Drives Footfall
Food/Drink/Tobacco Specialists Attracts Expatriate Demand as Wine Diversifies
Regulatory Barriers Keep E-Commerce Marginal Despite Global Trends
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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