While consumption of cigarettes showed negative growth for the last two years of the review period, consumption of cigarettes experienced a slight increase in 2020. While the lockdown eliminated major social occasions for an important part of 2020, migration to in-home consumption mitigated the negative effects of the pandemic.
Declining spending power among consumers impacted purchasing decisions in 2020 as the ongoing trend of trading down was accelerated by the pandemic. Therefore, this benefitted not only low- and mid-price brands, but also the illicit market.
Massalin Particulares remained the undisputed leader of the cigarettes category in 2020. However, the company saw significant share loss in 2020 due to the upbeat growth of low-priced and ultra-low prices brands.
From 2021 through the entire forecast period, cigarettes is projected to post declining rates of retail volume growth. Indeed, cigarettes consumption is projected to decrease as tax pressure increases and the government implements tighter regulations.
While Argentina holds among the lowest global prices for a pack of cigarettes which prevented the illegal market from becoming substantial in prior years, the pandemic may have shifted some tides which will have long lasting effects in the forecast period. In fact, illegality is expected to continue expanding in the forecast period even amid border crossing regulations as certain neighbouring country borders are too wide to control, such as Paraguay, Brazil and Uruguay.
Flavoured cigarettes are projected to continue expanding in the forecast period as players continue to aim launches at young adults. Indeed, there was a large number of new product development in flavoured cigarettes in 2020.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Cigarettes research and analysis database.
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