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Country Report

Cigarettes in

Cigarettes in Mexico

22 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Volume growing at a moderate rate in 2017

Cigarettes posted a moderate but positive growth in volume terms in 2017, driven by a mix of trends that include a decline in the smoking prevalence and in the average number of sticks smoked per day, a reduction of illicit trade and the growth of the country’s population. The reduction of illicit trade due to the government’s actions results in higher consumption of legal products.

Innovation is a key driver of consumption

While older adults are more loyal to a cigarette brand, young customers are attracted by the different and appealing innovations that are launched every year (e.g.

Regulation is having an impact on smoking prevalence

In 2017, no new regulations were imposed on cigarettes, although the sum of regulations in force to date, including public smoking bans, mandatory graphic warning labels and advertising restrictions, keep impacting and reducing the prevalence of smoking. The special tax added to cigarettes as a measure to discourage the consumption has a limited effect as it is easy to buy single sticks at numerous points of sale for a few pesos.

COMPETITIVE LANDSCAPE

Philip Morris leads, while British American Tobacco increases its share

The cigarettes category in Mexico is consolidated between international companies: Philip Morris Productos y Servicios has the largest share in 2017, and although British American Tobacco is far behind in terms of share, in 2017 it posted a share increase to the detriment of Philip Morris. Japan Tobacco International Mexico is also present in the country through the Winston brand with a low share.

The two main manufacturers are constantly developing new products

The two big players are competing for young customers who are attracted to new products and especially flavoured cigarettes. Philip Morris and British American Tobacco are actively developing and launching appealing products.

Delicados is losing share

One of the main brands of Philip Morris is Delicados, a brand with a very long tradition in Mexico, and recognised in particular by older adults by its strong flavour. In 2017, Delicados posted a share decline, apparently due to the preference of younger consumers for international brands with a fresher look.

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Samples

Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Mexico?
What are the major brands in Mexico?
What is the legislative environment like in Mexico?
What are the rates of cigarette taxation in Mexico?
Do premium, mid-price or economy cigarettes dominate in Mexico?
What is the rate of illicit trade in Mexico?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Mexico - Category analysis

HEADLINES

PROSPECTS

Volume growing at a moderate rate in 2017

Innovation is a key driver of consumption

Regulation is having an impact on smoking prevalence

COMPETITIVE LANDSCAPE

Philip Morris leads, while British American Tobacco increases its share

The two main manufacturers are constantly developing new products

Delicados is losing share

TAXATION AND PRICING

Taxation rates

Table 1 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 2 Sales of Cigarettes: Volume 2012-2017
Table 3 Sales of Cigarettes by Category: Value 2012-2017
Table 4 Sales of Cigarettes: % Volume Growth 2012-2017
Table 5 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 6 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 7 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 8 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 9 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 10 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 11 Sales of Cigarettes by Length: % Volume 2012-2017
Table 12 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 13 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 14 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 15 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 18 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 19 Forecast Sales of Cigarettes: Volume 2017-2022
Table 20 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 21 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 22 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 23 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 24 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 25 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 28 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Tobacco in Mexico - Industry Overview

EXECUTIVE SUMMARY

Cigarettes posts retail volume growth in 2017

Tobacco brands face strong marketing and advertising restrictions

Phillip Morris and British American Tobacco lead tobacco in Mexico

Traditional grocery retailers are a relevant distribution channel for cigarettes

Cigarettes expected to maintain a positive performance during the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Smoking prevalence

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

Tar levels

Health warnings

Advertising and sponsorship

Smoking in public places

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2012-2017
Table 33 Sales of Tobacco by Category: Value 2012-2017
Table 34 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 35 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 37 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cigarettes in Mexico

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Executive Summary

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PROSPECTS

Volume growing at a moderate rate in 2017

Innovation is a key driver of consumption

Regulation is having an impact on smoking prevalence

COMPETITIVE LANDSCAPE

Philip Morris leads, while British American Tobacco increases its share

The two main manufacturers are constantly developing new products

Delicados is losing share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cigarettes in Mexico - Category analysis

HEADLINES

PROSPECTS

Volume growing at a moderate rate in 2017

Innovation is a key driver of consumption

Regulation is having an impact on smoking prevalence

COMPETITIVE LANDSCAPE

Philip Morris leads, while British American Tobacco increases its share

The two main manufacturers are constantly developing new products

Delicados is losing share

TAXATION AND PRICING

Taxation rates

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Mexico - Industry Overview

EXECUTIVE SUMMARY

Cigarettes posts retail volume growth in 2017

Tobacco brands face strong marketing and advertising restrictions

Phillip Morris and British American Tobacco lead tobacco in Mexico

Traditional grocery retailers are a relevant distribution channel for cigarettes

Cigarettes expected to maintain a positive performance during the forecast period

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

Tar levels

Health warnings

Advertising and sponsorship

Smoking in public places

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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