The ongoing COVID-19 crisis continued to bolster the already strong trend towards rising consumer health-consciousness in 2021. As well as generally reinforcing the health and wellness trend, the fact that COVID-19 is a respiratory disease meant that it particularly impacted consumer concerns about smoking.
Price increases resulting mostly from inflationary pressures and tax adjustments have encouraged consumers to trade down on brands. However, when the low-priced brands increase their prices, it becomes attractive for consumers to shift towards illicit products.
The competitive landscape of cigarettes in Mexico remained highly consolidated and dominated by multinational companies, Philip Morris Productos y Servicios S de RL de CV and British American Tobacco México SA de CV, in 2021. Japan Tobacco International Mexico S de RL de CV is also present in the country through the Camel and Winston brands, but has a much lower share, although like British American Tobacco, it continued to put in a stronger year-on-year performance than the dominant leader in 2021.
In 2021, regulations were updated to completely ban the advertising of cigarettes. Before the update, companies could advertise in adult only magazines and through the postal service.
The launch of Marlboro Vista in 2021 was notable because it was the first product from the brand to be offered in the mid-priced segment. Marlboro is the leading brand in the country and has always been positioned as premium.
There is uncertainty about the regulation of alternative devices, which are already impacting the consumption of cigarettes in the country. The current administration has made it very clear that it is against regulation, but there are other players that are taking actions to allow the products to be legally distributed.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).See All of Our Definitions
This report originates from Passport, our Cigarettes research and analysis database.
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