Competitive Landscape
Philip Morris Loses Share as Jt International Narrows the Gap
Cigarettes in France remains a concentrated space in 2025, with the top three manufacturers accounting for over three-quarters of the retail volume share. Philip Morris France SAS holds the leading position through its multi-brand approach (including Marlboro, Philip Morris, L&M, Chesterfield, and Virginia Slims) and continued new launches (such as Marlboro Crafted, Marlboro White Fresh, and Marlboro Gold Slim).
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in France?
- Which are the leading brands in Cigarettes in France?
- How are products distributed in Cigarettes in France?
- Which category is the most heavily taxed in France?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in France?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in France - Category analysis
Key Data Insights
Cigarettes Summary
Von Eicken France Sa Accelerates Price War as Affordability Trumps Loyalty
Poeschl Tobacco France Differentiates with Eco-Friendly Value at Economy Pricing
Illicit Supply Channels Expand as Price and Tax Pressures Intensify
Price Fighters to Reshape the Landscape as Manufacturers Chase Affordability
Illicit Sales to Surge as Counterfeiting and Smuggling Normalise among Consumers
Philip Morris Loses Share as Jt International Narrows the Gap
Tobacco Specialists Lose Share as Forecourt Retailers Accelerate
Legal Barriers Keep E-Commerce Absent From Cigarette Sales
Taxation Rates
Average Cigarette Pack Price Breakdown
Nicotine in France - Industry Overview
2025 Developments
Key Data Insights
Tax-Driven Price Rises Accelerate Volume Decline across Cigarettes
Alternative Formats See Growth as Regulatory Change Reshapes the Smokeless Category
Closed System Vaping Innovators to Shift Focus as Tax Hikes Intensify
Taxation and Bans to Drive Consumers to Illicit and Lower-Risk Options
Jt International and Philip Morris France Sustain Leadership as Niche Players Accelerate Growth
Buralistes Adapt to Declining Margins by Expanding Product Mix
Le Petit Vapoteur Accelerates E-Vapour E-Commerce with Value and Variety
Eco-Consciousness, Provenance, and Value Reshape the Innovation Agenda
Recent Launches Illustrate the Breadth of Innovation across Categories
Innovation Realigns Portfolios, Margins, and Channel Strategies
Legislation
Minimum Legal Smoking Age
Smoking Prevalence
Plain Packaging
Point-Of-Sale Display Bans
Flavoured Tobacco Product Ban
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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