Competitive Landscape
Philip Morris and British American Tobacco Consolidate Leadership as Smaller Rivals Lose Ground
Cigarettes in the Netherlands remain highly concentrated, with Philip Morris Holland BV (38%) and British American Tobacco Netherlands BV (27%) leading the retail volume in 2025. JT International Co Netherlands BV held a 16% share and Imperial Tobacco Netherlands an 8% share in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Netherlands?
- Which are the leading brands in Cigarettes in Netherlands?
- How are products distributed in Cigarettes in Netherlands?
- Which category is the most heavily taxed in Netherlands?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Netherlands?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in the Netherlands - Category analysis
Key Data Insights
Cigarettes Summary
Philip Morris Strengthens Lead as Sales Shift to Specialists
Volado Responds to Retail Restrictions with Specialist Expansion
Cigarette Volumes Set to Decline Further as Retail Access Narrows
Excise-Driven Price Increases Put Pressure on Profitability and Value
Philip Morris and British American Tobacco Consolidate Leadership as Smaller Rivals Lose Ground
Specialists Overtake Supermarkets as Regulations Force Channel Migration
Retail E-Commerce Remains Absent as Bans Block Digital Competition
Nicotine in the Netherlands - Industry Overview
2025 Developments
Key Data Insights
Volado and Eleaf Drive Channel Shift as Regulation Tightens
Cigarettes Remain Largest as Alternatives Face Legal Constraints
Specialist Shops Capture Value as Mainstream Channels Exit
Cigarettes Retain Volume Leadership as Alternatives Show Resilience
Philip Morris Gains Share as Smaller Players Lose Ground
Forecourts and Tobacconists Gain Share as Supermarkets Exit Sales
E-Commerce Ban Eliminates Online Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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