Executive Summary

Jul 2019
PROSPECTS
Volume sales see faster decrease as consumer awareness of the dangers of smoking increases

Retail volume sales of cigarettes decreased at a faster rate in 2018, compared with 2017, although still slower than the review period CAGR. This performance was informed by growing health awareness, price increases and a fall in smoking prevalence.

New age cohorts less likely to smoke, and sales will continue to decline

Smoking prevalence remains a key structural factor dampening demand. Slow population growth and rising health awareness informed the decrease in the total number of smokers of cigarettes in the Netherlands over the past decade.

Educational attainment and income levels influence the likelihood of smoking

There is a key discrepancy in smoking prevalence between highly and less educated consumers. Few consumers with tertiary education smoke, although smoking prevalence among consumers with lower levels of education is relatively stable.

COMPETITIVE LANDSCAPE
Multinationals enjoy competitive edge amid near-blackout on advertising

Leading multinationals have consolidated their positions in cigarettes in the Netherlands. The severe restrictions on advertising, which are set to harden with the impending ban on in-store product displays, make it difficult for consumers to look beyond familiar brands.

Philip Morris operates dual strategy with its valuable brand names

Philip Morris Holland remained the key player in cigarettes in retail volume share terms in 2018. The company operates a dual strategy for its leading Marlboro and L&M brands.

Chasing pack employ different strategies to remain visible

British American Tobacco Netherlands remained the closest challenger in 2018. The second-ranked player offers a broad portfolio that includes widely available brands: Kent, Pall Mall and Lucky Strike.

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Cigarettes in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Netherlands?
  • What are the major brands in Netherlands?
  • What is the legislative environment like in Netherlands?
  • What are the rates of cigarette taxation in Netherlands?
  • Do premium, mid-price or economy cigarettes dominate in Netherlands?
  • What is the rate of illicit trade in Netherlands?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Cigarettes in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Volume sales see faster decrease as consumer awareness of the dangers of smoking increases
New age cohorts less likely to smoke, and sales will continue to decline
Educational attainment and income levels influence the likelihood of smoking

COMPETITIVE LANDSCAPE

Multinationals enjoy competitive edge amid near-blackout on advertising
Philip Morris operates dual strategy with its valuable brand names
Chasing pack employ different strategies to remain visible

TAXATION AND PRICING

Taxation rates
Summary 1 Taxation and Duty Levies 2013-2018
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Tobacco in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Volume sales down, value sales up
Modern alternatives to traditional cigarettes are growing their consumer base
Multinationals lead a stable competitive landscape amid toughening trading regulations
Some evolution in distribution as modern grocery retailers strengthen their foothold
Further downturn in demand anticipated over the forecast period

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 4 Research Sources