Competitive Landscape
Rnta and Mtk Sustain Dominance through Exclusive Market Control
Cigarettes in Tunisia remained highly concentrated in 2025, with the landscape entirely dominated by the two state-owned entities, Régie Nationale des Tabacs et des Allumettes (RNTA) and Manufacture des Tabacs de Kairouan (MTK). RNTA accounted for 78% of retail volume sales, while MTK held the remaining 22%, highlighting the continued concentration of the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Tunisia?
- Which are the leading brands in Cigarettes in Tunisia?
- How are products distributed in Cigarettes in Tunisia?
- Which category is the most heavily taxed in Tunisia?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Tunisia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Tunisia - Category analysis
Key Data Insights
Cigarettes Summary
Recurring Shortages and Illicit Trade Continue to Pressure Cigarette Volumes
Affordability Pressures Reinforce Demand for Illicit Alternatives
Cross-Format Consumption Expands as Smokers Adapt to Shortages
Recurring Shortages Are Expected to Prolong Legal Market Decline
Illicit Cigarettes Are Set to Benefit From Persistent Affordability Gaps
Stable Smoking Prevalence Is Expected to Sustain Underlying Demand
Rnta and Mtk Sustain Dominance through Exclusive Market Control
Small Local Grocers Extend Reach through Strong Accessibility
Regulatory Barriers Prevent Online and Modern Trade Entry
Informal Alternatives and Cross-Format Consumption Shape Innovation Activity
Illicit Cigarettes and Informal Vaping Products Fill Gaps Left by Legal Supply
Informal Innovation Increasingly Shapes Consumer Behaviour and Market Development
Taxation Rates
Average Cigarette Pack Price Breakdown
Nicotine in Tunisia - Industry Overview
2025 Developments
Key Data Insights
Alternative Nicotine Formats Offset Weakness in Traditional Tobacco
Pursuit of Value Drives Consumers Towards Informal Channels
Alternative Nicotine Formats Gain Momentum as Consumers Seek Affordable Alternatives
Supply Constraints and Illicit Trade Forecast to Shape Market Performance
Declining Smoking Prevalence Is Expected to Gradually Reduce Cigarette Demand
Heated Tobacco Is Set to Emerge as the Leading Growth Opportunity
State-Owned Rnta and Mtk Sustain Absolute Control as Rivals Stagnate
Small Local Grocers Remain Central Despite Restrictions on Formal Nicotine Retailing
E-Commerce Remains Limited Despite Growth in Alternative Nicotine Formats
Dedicated Online Platforms Build Awareness of Heated Tobacco and Nicotine Pouches
Affordability Pressures and Reduced-Risk Alternatives Are Reshaping Innovation Priorities
Wotofo Devices and Camel Blue Adaptations Illustrate Innovation Shaped by Value and Accessibility
Innovation Reinforces the Competitive Advantage of Informal Channels
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigarettes
-
- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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