Competitive Landscape
Top Companies Retain Dominance as Excise-Driven Pricing Shapes Competition
Cigarettes in Croatia remain highly concentrated, with BAT Hrvatska doo and and Philip Morris Zagreb doo holding shares of 45% and 28% respectivley in 2025. The market has become marginally less concentrated over the past five years, as BAT’s share declined from 51% in 2020 to its current level, while Philip Morris Zagreb’s share has remained relatively stable, fluctuating within a narrow band.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Croatia?
- Which are the leading brands in Cigarettes in Croatia?
- How are products distributed in Cigarettes in Croatia?
- Which category is the most heavily taxed in Croatia?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Croatia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Croatia - Category analysis
Key Data Insights
Cigarettes Summary
British American Tobacco Deploys Ai at Kiosks to Enhance Compliance
Government Excise Hike Prompts Value-Driven Purchasing Decisions
Cross-Border Shopping and Tourism Sustain Sales Despite Economic Pressure
Kiosks to Adopt Compliance Technology to Sustain Brand Visibility
Top Companies Retain Dominance as Excise-Driven Pricing Shapes Competition
Small Local Grocers Strengthen Their Lead as Regulations Tighten
Heavily Restricted Online Sales Leave Physical Retail Unchallenged
Taxation Rates
Average Cigarette Pack Price Breakdown
Nicotine in Croatia - Industry Overview
2025 Developments
Key Data Insights
Excise Increases and Flavour Bans Drive Consumer Downtrading
Cigarettes Maintain Dominance as Heated Tobacco Accelerates
Bat Consolidates Multi-Format Strategy to Boost Switching and Retention
Bat to Expand Regional Supply Base as Demand Outpaces Western Europe
Retailers to Adopt Age-Verification Technology as Compliance Tightens
Tourism and Cross-Border Flows to Reshape Demand and Business Models
Bat Defends Lead as New Formats Gain Relevance
Small Local Grocers Sustain Habitual Nicotine Purchases
Regulatory Barriers Restrict E-Commerce to a Marginal Role
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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