Executive Summary

Jul 2019
PROSPECTS
Growth of heated tobacco coupled with negative cigarette smell image drive the decline in cigarettes

Cigarettes used to be considered as the only option for smokers, but consumers now enjoy more options, such as heated tobacco, and are buying fewer cigarettes. While the government is continuously strengthening regulations and increasing the negative image of cigarette consumption, heated tobacco is also eating into the market share of cigarettes with a potentially “reduced-harm” product positioning.

Low tar cigarettes as the new “light”

As a part of its anti-smoking regulations, since 2015 the Korean government has banned the use of any words implying a lower risk from cigarettes, such as “light” or “mild”. Cigarette companies had to change brand names to comply with these restrictions.

COMPETITIVE LANDSCAPE
KT&G Corp share gains driven by its dual-track strategy

The local giant KT&G Corp continued to lead cigarettes in 2018. KT&G Corp’s cigarettes sales were less negatively impacted by the increasing popularity of heated tobacco than those of some of its competitors.

Convenience is a growing trend

Convenience stores remained the leading distribution channel for cigarettes in 2018, supported by the easy accessibility of these outlets. In South Korea, cigarettes are a typical loss leader, attracting consumers to stores to try and get them to buy snacks and other products.

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Cigarettes in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in South Korea?
  • What are the major brands in South Korea?
  • What is the legislative environment like in South Korea?
  • What are the rates of cigarette taxation in South Korea?
  • Do premium, mid-price or economy cigarettes dominate in South Korea?
  • What is the rate of illicit trade in South Korea?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Cigarettes in South Korea - Category analysis

HEADLINES

PROSPECTS

Growth of heated tobacco coupled with negative cigarette smell image drive the decline in cigarettes
Low tar cigarettes as the new “light”

COMPETITIVE LANDSCAPE

KT&G Corp share gains driven by its dual-track strategy
Convenience is a growing trend

TAXATION AND PRICING

Taxation rates
Summary 1 Taxation and Duty Levies 2013-2018
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Tobacco in South Korea - Industry Overview

EXECUTIVE SUMMARY

Steady volume decline in the South Korean tobacco industry
New heated tobacco devices offer growth opportunities
KT&G Corp set to remain the industry leader over the forecast period
Convenience stores still the most important retail channel
Growth of e-vapour products will impact industry landscape

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 4 Research Sources