Smokers in South Korea are expected to reduce their use of cigarettes in the forecast period, but instead of quitting, many will shift to next-generation devices such as heated tobacco products. Smokers are demonstrating a changing tobacco purchasing pattern, reducing the consumption of cigarettes due to negative perceptions of the strong smell caused by cigarette smoking, as well as health concerns.
In the early forecast period, sales of economy cigarettes are expected to increase amongst consumers whose wallets have become thinner due to the recent hyperinflation. While KT&G reigns as the dominant player in cigarettes, Rothmans Far East BV (British American Tobacco), which ranks third, and JT International Korea Inc, which ranks fourth, are aggressively engaging in marketing in order to gain share against second-placed Philip Morris Korea Inc.
The concept of environmental, social, and governance (ESG) is not new by any means. However, developments in this space have accelerated, especially in tobacco, due to its harmful image.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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