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Country Report

Cigarettes in

Cigarettes in Germany

23 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

“Track and trace” system not expected to have a significant impact on illicit trade

The forthcoming EU-wide “track and trace” system aims to make every pack of cigarettes traceable within the EU, from production to final sale. This initiative is part of the EU and tobacco manufacturers’ commitment to reducing illicit trade.

Regulations unlikely to be tightened over forecast period

Although various new regulations came into force over the review period, these are not expected to be tightened significantly over the forecast period. Aromatised fine cut tobacco and cigarettes have been given a grace period until 2020, after which they will be completely banned.

Price per cigarette likely to rise further, even without tax increases

Philip Morris has recently announced price increases for all of its brands, including Marlboro and L&M, either through higher pack prices or fewer cigarettes per pack. This way, the manufacturer can offset declining demand and falling smoking prevalence over the forecast period.

COMPETITIVE LANDSCAPE

Small and medium-sized companies facing a tough business environment

Tobacco regulations over the review period proved challenging for smaller businesses as implementation usually involves heavy investment, while multinationals like Philip Morris and BAT tend to benefit from economies of scale. Small and medium-sized German companies faced high implementation costs for example in 2016 when the minimum pack size was changed to 20 sticks.

Further consolidation anticipated

Although advertising restrictions on cigarettes in Germany are less severe than in other EU countries, regulation has created an environment in which only already large manufacturers are likely to prosper. They benefit from established distribution networks and strong financial resources, enabling them to advertise at points of sale, thus adversely impacting smaller players and slowly pushing them out of the market as their competitiveness weakens.

Philip Morris remains the leading player

Philip Morris remained the leading player in cigarettes in Germany in 2017. This position can be attributed to well-known brands such as Marlboro, Chesterfield and L&M, although only Marlboro performed well, thus reflecting the premiumisation trend which is contributing to ongoing consolidation in the cigarette industry.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Germany?
What are the major brands in Germany?
What is the legislative environment like in Germany?
What are the rates of cigarette taxation in Germany?
Do premium, mid-price or economy cigarettes dominate in Germany?
What is the rate of illicit trade in Germany?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Germany - Category analysis

HEADLINES

PROSPECTS

“Track and trace” system not expected to have a significant impact on illicit trade

Regulations unlikely to be tightened over forecast period

Price per cigarette likely to rise further, even without tax increases

COMPETITIVE LANDSCAPE

Small and medium-sized companies facing a tough business environment

Further consolidation anticipated

Philip Morris remains the leading player

TAXATION AND PRICING

Taxation rates

Table 1 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 2 Sales of Cigarettes: Volume 2012-2017
Table 3 Sales of Cigarettes by Category: Value 2012-2017
Table 4 Sales of Cigarettes: % Volume Growth 2012-2017
Table 5 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 6 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 7 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 8 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 9 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 10 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 11 Sales of Cigarettes by Length: % Volume 2012-2017
Table 12 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 13 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 14 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 15 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 18 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 19 Forecast Sales of Cigarettes: Volume 2017-2022
Table 20 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 21 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 22 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 23 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 24 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 25 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 28 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

Germany remains a key market for the tobacco industry

Cigarette volume sales increase following two years of declines

Philip Morris likely to be challenged in heated tobacco products

Regulations support store-based retailing

German tobacco industry set to remain stable in value terms over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2012-2017
Table 33 Sales of Tobacco by Category: Value 2012-2017
Table 34 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 35 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 37 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cigarettes in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

“Track and trace” system not expected to have a significant impact on illicit trade

Regulations unlikely to be tightened over forecast period

Price per cigarette likely to rise further, even without tax increases

COMPETITIVE LANDSCAPE

Small and medium-sized companies facing a tough business environment

Further consolidation anticipated

Philip Morris remains the leading player

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cigarettes in Germany - Category analysis

HEADLINES

PROSPECTS

“Track and trace” system not expected to have a significant impact on illicit trade

Regulations unlikely to be tightened over forecast period

Price per cigarette likely to rise further, even without tax increases

COMPETITIVE LANDSCAPE

Small and medium-sized companies facing a tough business environment

Further consolidation anticipated

Philip Morris remains the leading player

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

Germany remains a key market for the tobacco industry

Cigarette volume sales increase following two years of declines

Philip Morris likely to be challenged in heated tobacco products

Regulations support store-based retailing

German tobacco industry set to remain stable in value terms over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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