Compared to other countries in Western Europe, German policy makers are rather reluctant to incorporate a “harm-reduction” strategy in their public health policy. More and more voices support a “harm-reduction” strategy, because asking smokers to give up on nicotine from one day to the next seems unrealistic, given the high numbers of quitters who subsequently relapse.
As cross-border mobility has normalised and people are traveling again, cross-border sales have also normalised. It can be assumed that quite a number of cigarettes are purchased in neighbouring countries where these products tend to be cheaper, especially in Poland and the Czech Republic.
The past three years have seen a number of crises, with political as well as economic disruptions leading to a growing uncertainty among consumers and businesses. The current government, the so-called “traffic-light” coalition, consisting of the Social Democrats, the Green party and the Liberals, has taken a new stance on drug and public health policy.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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