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Country Report

Cigarettes in

Cigarettes in Germany

Jul 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Consumers look for value-for-money in large pack sizes; next-generation products gradually gaining ground

As cigarette prices continued to increase and German consumers remained price sensitive, it came as no surprise that big pack sizes with cheaper prices per stick were popular at the end of the review period, and were expected to become even more popular over the forecast period. Especially the XL and XXL pack sizes and economy brands have benefitted in this price-sensitive environment.

Advertising ban on its way in Germany

Advertising for cigarettes will be banned in Germany in the coming years. For many years, Germany has been one of the last countries in the EU that still allowed tobacco advertisements.

Philip Morris continues to lead cigarettes with its Marlboro and L&M brands

In 2019, Philip Morris remained the leading player in cigarettes with its main brands Marlboro and L&M. The premium brand Marlboro recorded a positive development in 2019, gaining value sales share over the year.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of cigarettes are now expected to grow by 3% at constant 2019 value terms. This compares to a 1% rise in sales forecast in our 2019 edition of tobacco.

Recovery and opportunities

With prices continuing to increase for cigarettes in Germany, value growth will continue to outpace volume growth over the forecast period, albeit after a marginal value sales decline in 2021 at constant 2019 prices. After consistently growing its share over the review period, the premium segment will see its share decline over most of the review period, only picking up again in the last two years.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Germany?
What are the major brands in Germany?
What is the legislative environment like in Germany?
What are the rates of cigarette taxation in Germany?
Do premium, mid-price or economy cigarettes dominate in Germany?
What is the rate of illicit trade in Germany?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Germany - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers look for value-for-money in large pack sizes; next-generation products gradually gaining ground

Advertising ban on its way in Germany

Philip Morris continues to lead cigarettes with its Marlboro and L&M brands

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 1 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2014-2019
Table 2 Sales of Cigarettes by Category: Value 2014-2019
Table 3 Sales of Cigarettes: % Volume Growth 2014-2019
Table 4 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 5 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 8 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 9 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 10 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 11 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 14 Forecast Sales of Cigarettes: Volume 2019-2024
Table 15 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

2019 a difficult year for vapour products

The big four tobacco companies still control the market

More heated tobacco and e-vapour to replace cigarettes

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 3 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2014-2019
Table 25 Sales of Tobacco by Category: Value 2014-2019
Table 26 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 27 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 28 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cigarettes in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Consumers look for value-for-money in large pack sizes; next-generation products gradually gaining ground

Advertising ban on its way in Germany

Philip Morris continues to lead cigarettes with its Marlboro and L&M brands

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Cigarettes in Germany - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers look for value-for-money in large pack sizes; next-generation products gradually gaining ground

Advertising ban on its way in Germany

Philip Morris continues to lead cigarettes with its Marlboro and L&M brands

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

2019 a difficult year for vapour products

The big four tobacco companies still control the market

More heated tobacco and e-vapour to replace cigarettes

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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