Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Cigarettes in

Cigarettes in Brazil

21 pages, Jul 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cigarette retail volume sales continue to fall

Retail volume sales of cigarettes continued to fall in 2017 as a result of several different factors. Consumer adoption of healthier lifestyles continued to reduce the number of smokers, or at least their cigarette purchases.

Illicit sales continue to increase

While historically most illicit cigarettes in Brazil came from Paraguay, this has now changed. In 2017, many local production sites for illicit and counterfeit cigarettes were found in the country, with more still to be dismantled.

Uncertainty surrounding flavoured cigarettes

Over the review period most brand manufacturers invested in flavoured cigarettes as a strategy to attract consumer attention and increase sales. The uncertainty surrounding flavoured cigarettes in Brazil started in 2013, when ANVISA prohibited their sale, with this upheld by the Supreme Court.

COMPETITIVE LANDSCAPE

Souza Cruz closes its production plant in the south of the country

Souza Cruz, the local subsidiary of British American Tobacco, continued to dominate cigarettes in Brazil in 2017. However, during the year the company closed its production plant in the state of Rio Grande do Sul, which was responsible for producing around 20% of its cigarettes in the country.

Philip Morris invests in its operations in the southern part of the country

While Souza Cruz closed its plant in the state of Rio Grande do Sul, the second biggest manufacturer in the country, Philip Morris, is investing in the region. The company’s only production plant in Brazil is located in the state of Rio Grande do Sul, while its operations and administrative centre are located in the state of Paraná.

Labelling regulations continue to limit space for branding

Although the government has not yet discussed the introduction of plain packaging, labelling regulations already limit the space available on cigarette packs for branding. In 2018, health warning images became more shocking, while also taking up the whole of the back of cigarette packs.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Brazil?
What are the major brands in Brazil?
What is the legislative environment like in Brazil?
What are the rates of cigarette taxation in Brazil?
Do premium, mid-price or economy cigarettes dominate in Brazil?
What is the rate of illicit trade in Brazil?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Cigarettes in Brazil - Category analysis

HEADLINES

PROSPECTS

Cigarette retail volume sales continue to fall

Illicit sales continue to increase

Uncertainty surrounding flavoured cigarettes

COMPETITIVE LANDSCAPE

Souza Cruz closes its production plant in the south of the country

Philip Morris invests in its operations in the southern part of the country

Labelling regulations continue to limit space for branding

TAXATION AND PRICING

Taxation rates

Table 1 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 2 Sales of Cigarettes: Volume 2012-2017
Table 3 Sales of Cigarettes by Category: Value 2012-2017
Table 4 Sales of Cigarettes: % Volume Growth 2012-2017
Table 5 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 6 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 7 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 8 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 9 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 10 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 11 Sales of Cigarettes by Length: % Volume 2012-2017
Table 12 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 13 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 14 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 15 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 18 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 19 Forecast Sales of Cigarettes: Volume 2017-2022
Table 20 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 21 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 22 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 23 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 24 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 25 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 28 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Tobacco in Brazil - Industry Overview

EXECUTIVE SUMMARY

Increasing health awareness continues to impact tobacco sales

Illicit trade poses strong competition to legal brands

Souza Cruz remains the clear leader in cigarettes

Tobacco specialists and independent small grocers remain the leading distribution channels

A challenging forecast period for nearly all tobacco categories

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2012-2017
Table 33 Sales of Tobacco by Category: Value 2012-2017
Table 34 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 35 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 37 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cigarettes in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cigarette retail volume sales continue to fall

Illicit sales continue to increase

Uncertainty surrounding flavoured cigarettes

COMPETITIVE LANDSCAPE

Souza Cruz closes its production plant in the south of the country

Philip Morris invests in its operations in the southern part of the country

Labelling regulations continue to limit space for branding

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Cigarettes in Brazil - Category analysis

HEADLINES

PROSPECTS

Cigarette retail volume sales continue to fall

Illicit sales continue to increase

Uncertainty surrounding flavoured cigarettes

COMPETITIVE LANDSCAPE

Souza Cruz closes its production plant in the south of the country

Philip Morris invests in its operations in the southern part of the country

Labelling regulations continue to limit space for branding

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Brazil - Industry Overview

EXECUTIVE SUMMARY

Increasing health awareness continues to impact tobacco sales

Illicit trade poses strong competition to legal brands

Souza Cruz remains the clear leader in cigarettes

Tobacco specialists and independent small grocers remain the leading distribution channels

A challenging forecast period for nearly all tobacco categories

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports