Over the forecast period, cigarettes is projected to encounter various challenges – such as the continued implementation of tobacco control policies and regulations in the country, which may suppress overall growth. For example, the Vietnamese government received a proposed plan to increase special consumption tax for cigarettes over the forecast period.
Typically, cigarettes are usually sold via small local grocers and tobacco special stores. Over the forecast period, however, convenience store will post a stronger presence in cigarettes sales within large cities such as Ho Chi Minh and Hanoi.
Connected to the above point regarding the development of convenience stores in large cities such as Ho Chi Minh and Hanoi, where higher-priced brands are available, this also heralds an expected premiumisation trend among higher-income urban consumers. These affluent consumers are desirous of premium cigarettes which they perceive to be “sophisticated” (such as Marlboro, Camel, and 555).
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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