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Cigarettes maintained both current value and volume declines in 2019, continuing a trend seen for several years. An increase in government campaigns to warn smokers of the health dangers of smoking contributed to the decline.
Illicit trade continues to thrive in South Africa, mainly due to constant rises in excise duty. After seeing another year of increase in 2019, illicit trade accounted for more than a quarter of overall sales of cigarettes.
British American Tobacco (South Africa) continued to dominate cigarettes in volume terms in 2019. However, it saw another consecutive year of share decline.
In 2020, cigarettes is now expected to see a 7% decline in constant 2019 value terms in light of the impact of COVID-19. This compares to an 8% decline in sales forecast in our 2019 tobacco edition.
Although COVID-19 is not expected to have an impact on demand for cigarettes in 2020, the category is expected to continue to see a volume decline in the forecast period, with a stronger rate of decline expected than in the review period. Some of this decline may be attributable to COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigarettes industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cigarettes in South Africa market research report includes:
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.