A lack of innovation in what is a saturated category would make it difficult for any new entrants to gain a foothold in cigarettes in South Africa, while price differences are expected to narrow as the tobacco industry sees falling demand as well as a fast-changing landscape shaped by new regulations. While cigarette smoking can be a hard habit to kick, given the addictive nature of the products, the national government’s aim of stopping new generations of smokers picking up the habit is also driving consumers towards alternative nicotine-based and nicotine-free products.
The new Tobacco Products and Electronic Delivery Systems Control Bill tabled by parliament will impose stricter control measures on the tobacco industry, including cigarettes. The Bill’s extended measures will prohibit smoking in public and enclosed places, introduce penalties for the display or advertisement of tobacco products, and the refining of distribution channels.
Competition is expected to intensify between cigarettes, e-vapour products and heated tobacco devices over the forecast period. Consumer behaviour trends are shifting towards products that offer “reduced-harm” claims, including heated tobacco devices such as Iqos.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).See All of Our Definitions
This report originates from Passport, our Cigarettes research and analysis database.
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