Despite dynamic growth in 2020, owing to border closures since the beginning of the Coronavirus (COVID-19) pandemic, heavily controlled borders in 2021 resulted in further retail volume and current value growth for cigarettes. This bucked the general early-to-mid review trend of a decline in illicit trade volumes and retail volume and current value sales decreases.
Cigarettes in Norway continued to be dominated by three global companies in 2021, British American Tobacco Norway, Philip Morris Norway and Imperial Tobacco Norway, with only minor changes in retail volume shares. Strong legislative measures, including bans on advertising and promotion, point-of-sale displays ban and the use of plain packaging make it very hard for players to succeed with new product launches in cigarettes in Norway.
The smoking prevalence of cigarettes overall continued to decrease steadily, but slowly, in cigarettes in 2021. Smoking prevalence among adult males continued to fall steady in 2021, but the smoking prevalence of cigarettes among adult females increased, albeit very marginally, in terms of number of smokers, but was stable in share terms, compared with 2020.
A strong decline is expected in retail volume and value (constant 2021 prices) sales of cigarettes in 2022, as cross-border trade with Sweden and international travel resume in earnest. These developments are only likely to shift retail volume sales away from the domestic market.
Snus, which has long been legal in Norway, offers a quite different usage experience (putting a bag under your lip) compared with cigarette smoking. However, while e-vapour products gained significant traction in the country over the review period, it has not been legal to sell e-liquids with nicotine in Norway.
In 2021, convenience stores and forecourt retailers regained some of the retail volume shares lost by these distribution formats in 2020, largely due to the restrictions on consumer movement during the COVID-19 pandemic. They are well placed to continue to gain retail volume shares in cigarettes in 2022, as people resume their busy pre-pandemic lifestyles, including travel and a general need for convenience.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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