Competitive Landscape
British American Tobacco Shifts Focus as Cigarette Sales Decline
Cigarettes in Norway remain highly concentrated, with British American Tobacco Norway AS, Philip Morris Norway AS, and Imperial Tobacco Norway AS collectively accounting for the overwhelming majority of retail volume. In 2025, British American Tobacco Norway AS holds a share of 45%, while Philip Morris Norway AS and Imperial Tobacco Norway AS control 31% and 17%, respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Norway?
- Which are the leading brands in Cigarettes in Norway?
- How are products distributed in Cigarettes in Norway?
- Which category is the most heavily taxed in Norway?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Norway?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Norway - Category analysis
Key Data Insights
Cigarettes Summary
Customs Seizures and Party Smoking Reshape Demand
Flavour Bans Drive Marlboro and Prince into Illicit Channels
Social Trends and Economic Stability Reinforce Consumer Spending on Tobacco
Discounters to Attract Value-Focused Buyers as Online Sales Face Bans
Illicit Trade to Expand as Regulatory Pressure and Taxes Intensify
Premiumisation and Pricing to Shape Profitability as Innovation Stalls
British American Tobacco Shifts Focus as Cigarette Sales Decline
Regulation and Cross-Border Trade Define Distribution Channels
Taxation Rates
Nicotine in Norway - Industry Overview
2025 Developments
Key Data Insights
All-White Snus Drives Growth as Consumer Habits Shift Away From Traditional Tobacco
Regulatory Tightening and Party Use Fuel Rise in Illicit Trade
Consumers to Shift to Alternatives as New Regulations Reshape Nicotine Use
Illicit Trade and E-Commerce Debates to Intensify Business Adaptation Pressures
British American Tobacco Expands Oral Presence to Reinforce Lead
Retail E-Commerce Captures Snus and E-Vapour Sales, While Traditional Formats Stay Offline
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Plain Packaging
Health Warnings
Point-Of-Sale Display Bans
Flavoured Tobacco Product Ban
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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