Executive Summary

Jul 2019
PROSPECTS
Healthy-living movements and tax rises keep cigarette sales in decline

The prevalence of smoking in Belgium continues to decrease due to health concerns. This continues to cause volume sales of cigarettes decline.

Smoking prevalence falls as taxes rise

Smoking prevalence is set to keep declining slightly over 2018-2023, due to rising health concerns, subsequent smoke-free movements and stricter regulation. Many consumers who quit or reduce their cigarette smoking will switch to e-vapour products, with the consumption of the latter set to rise.

Cigarette smokers are on the e-vapour trail

In the context of rising prices, increasing health concerns and a lack of innovation in cigarettes, more and more cigarette smokers have started to mix cigarettes and e-vapour products. The reasons for this shift are varied: some smokers have started vaping in order to quit cigarettes; some are giving vaping a try and are smoking both products; and some have been attracted by the sheer novelty of vaping.

COMPETITIVE LANDSCAPE
Pressure on the industry to help clean up the streets

There are more and more governmental demands on cigarette players, already under pressure from higher taxes. For instance, in late 2018 it was reported that the Brussels regional government planned to ask the cigarette industry to pay the cost of having discarded cigarette stubs removed from the capital’s streets.

Plain packaging limits differentiation

In Belgium, plain packaging for tobacco is due to appear in 2020. With innovation possibilities already limited owing to strict regulations, plain packaging will give fewer differentiation opportunities for manufacturers, leading to either a decline in average unit prices or a shift to top-of-mind brands.

Smaller players gain share but the category remains very concentrated

Although the Belgian tobacco industry is constrained by very strict regulations, there is no state monopoly on the production of cigarettes. The industry is dominated by privately owned companies.

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Cigarettes in Belgium

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Belgium?
  • What are the major brands in Belgium?
  • What is the legislative environment like in Belgium?
  • What are the rates of cigarette taxation in Belgium?
  • Do premium, mid-price or economy cigarettes dominate in Belgium?
  • What is the rate of illicit trade in Belgium?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Cigarettes in Belgium - Category analysis

HEADLINES

PROSPECTS

Healthy-living movements and tax rises keep cigarette sales in decline
Smoking prevalence falls as taxes rise
Cigarette smokers are on the e-vapour trail

COMPETITIVE LANDSCAPE

Pressure on the industry to help clean up the streets
Plain packaging limits differentiation
Smaller players gain share but the category remains very concentrated

TAXATION AND PRICING

Taxation rates
Summary 1 Taxation and Duty Levies 2013-2018
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Tobacco in Belgium - Industry Overview

EXECUTIVE SUMMARY

Tobacco’s decline will be less steep, but smoking prevalence continues to fall
Cigarette and smoking tobacco sales reach new lows
Cheaper, smaller brands gain share amid high taxation
Supermarkets grows its cigarettes share, while non-grocery specialists takes internet retailing’s share of e-vapour products
Declines will be less steep in the main categories, while e-vapour products will again register growth

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 4 Research Sources